Born in 1975. Masato Mitsudera joined beacon/Leo Burnett Tokyo as a copywriter in 2003. Became the first ECD to be promoted from within beacon, in 2012. In charge of both foreign-affiliated and domestic clients. Started up a project, to layout proposals based on creative ideas, leading to the planning and execution of the Yubari city revitalization campaign, “Yubari Fusai.” Became the first Japanese to be awarded the Grand Prix for the Promo category, at the Cannes Lions International Festival of Creativity. Masato has received awards at many international and domestic festivals, including Cannes Gold Lion, Adfest Grande Lotus, The Cup Grand Prix. Selected as one of Leo Burnett’s top 75 people who are recognized by the world, in 2010. Also awarded as “Japan’s Creator of the Year 2012.”He has served on the Promo&Activation jury of Cannes 2010, the PRESS jury of Adfest 2011, the PR jury of Clio 2011 and the Film jury of NYF 2013,the PR jury of Spikes 2013.He joined Geometry Global Japan as Head of Creative, in 2014.