林雅文 Email and Phone Number

负责轻奢香水、个护品牌社交媒体种草业务，提供平台投放策略，保证项目执行，主要集中于小红书抖音微信微博平台的KOL种草

- Audit brand presence and performance in the Chinese market and advise on brand strategy; analyze competitor business strategy and market share;- Design and execute creative campaigns on major Chinese social and digital media platforms including Weibo and WeChat, as well as Instagram in US; - Develop and execute social media strategy for beauty and museums brands(MoMA, AAM, SFMOMA), including produce compelling always-on content, create user acquisition and engagement plans, analyze user and performance data to inform social strategy;- Plan and execute various beauty pop up event for Loreal brands including Armani, YSL, Lancôme and Kiehl’s. Plan activities, coordinate with influencers and other vendors. - Research, translation, graphic design, database management, social media operation.