冯雅楠 Email and Phone Number

l  Project Management, in charge of:1.Development of new retail business model for fresh produce for mother-baby, and establishment of the relevant CRS, ERP systems. 60 SKU of fresh food materials, baby solid foods and snack foods were developed and put on shelves, while 2000 realtime stocks were added into the CRS system, and 10 online sales platforms were seamlessly engaged with our ERP system.; 2.Establishment of new retail platform of “online+offline services”. 4 offline stores were designed and opened with an average monthly sales of 30 thousand deals. l  Business Management, in charge of:1.Formulation of operation and marketing procedures for new retail business; 2.Establishment of online and offline brand and the working team for the new retails business.

1. Took charge of drawing up and implementing the strategic plan of the company nationwide.2. Cooperated with the largest senior services company in America, BAYADA, and ensured practical implementation in china.3. Exchanged experience and learned from advanced international community services for the aged with the American company Sunrise Senior Living4. Promoted training plan for senior talent of the home care together with Beijing Geriatric Hospital.5. Made the overall market plan for and achieved the implementation of the marketing center.6. Planned for the operating unit of customer and server and carried out the concrete implementation.7. Led the project of planning for the product development and the product iteration of ITSD and implementing the practice.

1. Purchased some of the projects in local cinemas and took charge of new project management with iFree Cineplex. Ten people worked under my leadership. Five of them were responsible for purchasing projects, and they successfully purchased and then managed 53 projects in more than 140 cities and areas. Five of them took charge of developing new projects. And they succeeded in developing and then managing 48 new projects. All these jobs were done successfully during my time as the director.2. Planned some large-scale activities of the company and some overseas cinema companies. Also responsible for the contact, communication, and coordination.3. Daily communication with the board, the president, and other major departments.4. Promoted the films conducted by the company and planned the premiere of the movies. Also responsible for contact, communication, and coordination with about 200 people.5. Made trip schedule of the major leaders of the company.Arranged and coordinated the chairman’s the trip to AmericaArranged and coordinated the president’s trip to Japan6. Managed the daily work of the marketing center (a team of 30 people)A. Administrated the affairs of the business group of marketing center: active marketing, member marketing, key account marketing, product marketing, and cooperation with third-party.B. Administrated the affairs of the marketing support group of marketing center: providing backup for tickets and the contract, ticket system management, and resource management of the cinemas.C. Reviewed and administrated the business projects made by cinemas in some areas according to the requirements of marketing and management center.D. Discussed and implemented the plan of promoting the films that had been attached with great importance with the theater chain.

● Project Management, in charge of:1. Nationwide store acquisition and follow-up management for the Group, and successfully acquired and managed 35 chain stores in 22 cities and areas in China;2. Management of 42 newly-opened chain stores;3. Collaborations with cross-industry clients and significantly improved the sales volume (Case: Co-branded Credit card with China Minsheng Bank, Leyou-China Minsheng Bank special merchant project, credit redemption program with wanlitong.com of Ping An Group, etc.)● Event Management, in charge of:1. Planning, coordination of overseas visits of the senior management, including the Chairman and the President, 2-3 times per year;2. Planning, coordination and presenting of national suppliers’ conference, 400 persons/time/year;3. Planning, coordination and implementation of national fairs, twice a year with approximate sales volume of RMB2 million;4. Planning, coordination and presenting of annual meetings of the Group, 300 persons/time/year.● Business Management, in charge of:1. Planning and implementation of membership development, maintenance and statistics;2. Feedback surveys in the national market (client satisfaction survey, consumer behavior analysis survey, etc.) ;3. Approval of promotional materials of all branches (including DM, EDM, SMS, catalog, membership brochures, etc.);4. Formulation and implementation of overall strategic targets (including new media, Weibo, WeChat, BBS, TV commercials, bus advertising, etc.);5. Public relations programs and the crisis management;6. Overall cost, budget control of the department and all branches；7. Daily communications with the Board, the Office of the President and other departments.

● Project Management, in charge of:1. Opening of and follow-up management of 15 new stores in the north region of China;2. Collaborations with cross-industry clients (Case: special merchant program with Bank of Communications.● Event Management, in charge of:1. Planning, coordination and presenting new store opening ceremonies in the north region of China;2. Planning, coordination and presenting annual events in collaboration with the Thai Embassy in Beijing (Case: Thai fruit festival, Thai rice festival, etc.).● Business Management, in charge of:1. Formulation and implementation of branding promotion strategies for the north region of China;2. DM production, distribution and promotion in the north region of China;3. Decoration arrangements and branding of stores in the north region of China;4. Formulation of media and PR plans and crisis management;5. Planning and implementation of market research activities;6. Budget control of the department.

● Event Management, in charge of:Annual events with the French Embassy in Beijing (Case: French wine festival, French cheese festival, etc.);● Business Management, in charge of:1. Performance of food sector of dry goods department of the store, promotion schedule, negotiations with suppliers on new goods and promotion;2. Streamline and optimization of business process and achieved the organic integration of inventory management, ordering process, return process and sales (Case: daily sales volume of the store exceeded RMB4 million);3. Pricing negotiation and procurement of Chinese products.