*Ecommerce annual target and budget setup, review and business forecast*Distributor management and new customer development, including dealers policy setup, management and maintenance. *EC channels development and management, including Tmall, Taobao market, B2C(JD, Jumei, VIP etc.). Develop quarterly & monthly promotion scheme, value set etc. *Promotion and budget management: Annual budget development and review. Monthly promotion plan, implementation, review, clearance and budget… Show more *Ecommerce annual target and budget setup, review and business forecast*Distributor management and new customer development, including dealers policy setup, management and maintenance. *EC channels development and management, including Tmall, Taobao market, B2C(JD, Jumei, VIP etc.). Develop quarterly & monthly promotion scheme, value set etc. *Promotion and budget management: Annual budget development and review. Monthly promotion plan, implementation, review, clearance and budget control. *Setup internal communication and working process with Finance, Marketing, trade marketing and other functions. Show less

*Develop HWCCL E-commerce business strategy, including Taobao, Tmall, B2C channels business model, GTM strategy and tactical action plans.*Lead a team to be in charge of Taobao platform Goal setup and strategy development, team building, partners & vendors selections, marketing initiatives and operation. *Manage Brand building, marketing & sales strategy, promotion activates in Taobao, including White Cat, P&G brands Ambipur, Bounty, Mr. Clean, Henkel brands Renuzit, Combat, and Germen… Show more *Develop HWCCL E-commerce business strategy, including Taobao, Tmall, B2C channels business model, GTM strategy and tactical action plans.*Lead a team to be in charge of Taobao platform Goal setup and strategy development, team building, partners & vendors selections, marketing initiatives and operation. *Manage Brand building, marketing & sales strategy, promotion activates in Taobao, including White Cat, P&G brands Ambipur, Bounty, Mr. Clean, Henkel brands Renuzit, Combat, and Germen imported organic brand Lavera. *In charge of license brand L’Oreal, Maybelline, Revlon, Wyeth, Heize, Nestle etc. online sales*Develop and manage Taobao marketplace distribution strategy, policy, e-distributors development and daily sales operation. Show less

*Take over Evergreen e-commerce marketing strategy development and implementation with strategic platforms operation, including official website, Taobao Tmall, key distribution channels and personal C stores. *Lead the marketing operation team to take responsibility on Evergreen e-commerce platforms daily operation and maintenance, including content management, order management, customer services and logistics management.*Customer’s data mining and analysis, in which to guide platform… Show more *Take over Evergreen e-commerce marketing strategy development and implementation with strategic platforms operation, including official website, Taobao Tmall, key distribution channels and personal C stores. *Lead the marketing operation team to take responsibility on Evergreen e-commerce platforms daily operation and maintenance, including content management, order management, customer services and logistics management.*Customer’s data mining and analysis, in which to guide platform content planning and marketing promotion plan. *In charge of e-commerce platform brand building through partnership, develop marketing cooperation plan and execution plan. *Lead the team to develop Taobao Tmall marketing and operation strategy, in charge of promotion plan and guide the implementation. *Be responsible for e-commerce platform marketing promotion and loyalty programs including search engine, affiliated, social media like weibo, and email marketing etc. Show less