Digital strategy project for a leading pharmaceutical company● Drafted interview outline and conducted 40+ internal interviews with CLC and directors about digital innovation concepts, existing practices and further recommendation; summarized pain points, solution and challenges in E2E patient management● Conducted expert interviews, surveys and desk research; analyzed policies and technology trends in the industry, touch points and pain points in the patient journey; built a blueprint for healthcare ecosystem based on key battlefields● Designed an evaluation mechanism with five dimensions for potential partners (leading platforms/startups); analyzed feasibility, roadmap & cooperation mode for market entry; designed the governance model for innovation projectsSpin-off Project for a leading pharmaceutical company● Coordinated Spin-off related affairs between business & IT, clarified the migration method of business process/system/data● Delivered key business process optimization and drafted business capability map based on Enterprise Architecture● Conducted Business Process Simulation to simulate and optimize NewCo’s operation, including Master data, Event and CallTurnaround strategy for a leading net equipment provider● Conducted research on the ecology, competitive landscape, latest policies and industry potential of the ICT industry, led current state assessments by benchmark and identified client’s opportunities and obstacles● Conducted case studies on key battlefields such as smart manufacturing, V2X, and smart community, and define the quick win approach including business solutions and cooperation opportunities in order to realize the addressable marketCRM Planning project for a leading pharmaceutical company● Prioritize business requirements by internal interview and business process analysis; design CRM with upgraded function

International Debt Capital Market Group, offering legal consultancy on debt market (especially ABS) and Sino-German transaction● Conducted legal research and drafted reports in English on hot issues related to China and EU capital market e.g. ABS, Green Finance, analyzed transaction structures, regulations and supervision● Prepared client alerts, legal documents e.g. Financial Support Agreement, DD Agreement, and Chinese-English translation

Commercial Due Diligence for a mid-end private kindergarten brand● Conducted school visits and parent surveys of mid-end private kindergartens, collected info on the kindergarten market structure and KSF, to prepare statistics for the estimation of market size in five target cities and the competitive landscape

Commercial Due Diligence for an K12 after-school tutoring company● Facilitated DD by collected info on competitors, provided research on market structure of after-school tutoring industry● Researched 8 leading after-school tutoring institutions’ scale and profitability through cold calls and desk research

Growth strategy for a leading Chinese footwear group● Benchmark analysis on channel strategy and retail performance to identify KSF and market structure in footwear industry● Quantized staff surveys, analyzed scores on 66 questions to provide evaluation on internal management and strategic decisionBrand upgrading strategy consulting for a smart phone company● Investigated the prospects and entry barriers of different market segmentations and pain points of smart phone consumers● Researched the customer demand target customer via phone interviews, reports and the analysis of customer survey