- Led marketing projects of Infinix in the European region, overseeing brand market strategy, marketing budget allocation, consumer insights, product positioning, PR, DM, IP co-branding, and sponsorships.- Develop PR & EPR strategies for Infinix in the Eastern European region, enhancing brand and product reputation, achieving brand building from 0 to 1. Achieved a 4x growth in Infinix brand Google SOV in a year.- Plan and participate in global & local launch event.- Responsible for offline retail material design control and production, achieved 1000+ LDU /POSM coverage- Led the communication with local channels to negotiate marketing resources, cooperation with 10 large offline channels

- Responsible for crafting daily push notifications for online live-streaming applications (Biugo Lite, Vfly, and Noizz), covering India, Indonesia, Brazil, and the Middle East market. Achieved M+ impressions daily, with a 20%+ conversion rate improvement. - Gather and respond to user comments on Google Play and Vfly, and deliver weekly reports to the IT department. - Deliver press releases for Noizz App in Xiaomi-store.