More than 18 years of consumer data journey design, digital and social strategy and CR-Marketing experience. Specializes in Consumer motivation journey model(Customer Value Topo, CVT) , consumer data decision journey integration and helping brand consumers gain renewed loyalty, and also focus on creates unique brand CR-Marketing strategies and consumer centric communication platform innovations with data creativity and new marketing technologies.I believe only thought link up the ability between Data logical and emotional creative strategy, which can synthesis the most powerful and competitive CR-Marketer gene.CR-Marketing related Consulting and service expericece:Focus on Retail and Automotive related field, represent client such as:VOLVO, Mercedes Benz, PORSCHE, Nissan, HyundaiIKEA, Nestle, OSIM, SAMSUNG, McDonald's, Mead Johnson, AVEDA, Watsons, Tetra-pak, Triumph, The Body Shop, ATEN, New Balance, Cerebos, and ect..
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Managing DirectorMerkle TaiwanTaiwan
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Managing DirectorMerkle Taiwan Jan 2024 - Present台灣 臺北市美庫爾(Merkle)是一家領先的數據商務驅動顧客體驗顧問管理公司，專注於跨平台提供獨特的個人化客戶體驗。30 多年來，財富 1000 強公司和非營利組織一直與美庫爾合作。美庫爾擁有超過13,000 名員工，總部位於美國馬里蘭州哥倫比亞，在歐洲、中東和非洲和亞太地區(包含台北)設有 50 多個辦事處。美庫爾台灣集結跨專業領域的菁英，打造具備全方位商業視野、問題應變顧問諮詢，以及擁有整合策略與全端執⾏能力的專業戰隊。團隊累積超過3,500萬會員數的顧問諮詢經驗、服務超過60個企業品牌主，並具備⾏銷科技產業專業認證50張以上，持續保持對科技趨勢的⾼度掌握與應⽤主導能⼒。5大核心專長包含1.商業策略管理設計：以會員資產動能管理顧問診斷的五層架構方法論，協助釐清並定義組織商業目標及內/外部問題。2.顧客價值路徑設計 (Customer Value TOPO)：為品牌顧客量⾝設計會員資產增長⽅程式、演算標籤與行銷策略，精準與會員溝通並經營，有效掌握未來商機。3.會員互動介⾯與⾏銷管理：提供消費者數據與AI科技驅動的服務體驗轉型建議，從品牌⾃我服務⾓⾊定位啟動的功能、平台與數據串接。4.系統與數據流管理：診斷數據源品質、系統(數據)衝突與⼈機流程合理性，協助品牌打造貫穿消費者旅程漏⽃，建構Digital Twin (數位孿⽣)的全景數據新視野。5.決策智能化與⾏銷⾃動化設計：針對顧客價值路徑與會員活性指標的疊合應⽤、會員資產管理儀表板設計與執⾏開發，其中包含年度營運KPI模擬設計與營運績效動態追蹤，以及⾏銷⾃動化旅程腳本設計與代維運。 -
General ManagerAaa Taiwan Jan 2017 - Present台北市信義區松仁路100號10樓AAA集思為電通安吉斯集團(Dentsu Aegis Network Taiwan)台灣旗下的數據顧問品牌。其品牌精神展現於其品牌名稱， AAA分別代表消費者經驗分析(Analyze consumers)、促動品牌與消費者經驗(Activate brand experiences)，以及加速經營績效(Accelerate business Performance)。專注於提供品牌客戶在全景數據下的行銷決策優化顧問服務與數據顧問服務(Data Consulting)，協助品牌客戶優化行銷決策的效率及品質，打造品牌專屬的客製化數據行銷解決方案。 -
General Manager, Data & Crm安索帕 Jan 2019 - Dec 2023Taipei -
Managing Director At Migo Taiwan & Chief Marketing OfficerMigo Corp. 功典 Jul 2012 - Nov 2016 -
Managing Director At Migo Taiwan & Chief Marketing OfficerMigo Corp. May 2014 - Oct 2016Taipei, Taiwan
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Sales DirectorMigo Corp. Jul 2012 - Apr 2014Taiwan
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Executive DirectorOpentide Taiwan Apr 2010 - Jun 2012Taipei, Taiwan
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Business ManagerIsobar Dec 2007 - Mar 2010Taipei, Taiwan
Frequently Asked Questions about 夏雨農
What company does 夏雨農 work for?
夏雨農 works for Merkle Taiwan
What is 夏雨農's role at the current company?
夏雨農's current role is Managing Director.
What schools did 夏雨農 attend?
夏雨農 attended 輔仁大學.
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