Six Years Overseas Marketing Experience, good at developing strategy of digital marketing and influencers marketing.
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Senior Integrated Marketing ManagerRealme Mar 2020 - Present -
Senior Brand Marketing ManagerBigo Oct 2017 - PresentDevelop the marketing activations strategically in order to reach the targeted DAU with increase of organic users. Build up the influencer marketing strategy, created the influencers data base to drive the high ROI during each campaign. Coordinate with other departments and lead the marketing team members to complete the overall marketing plan1. Complete US, Russia, India, and Indonesia marketing campaigns, successfully break into in these countries2.In JAN, FEB, APR accomplished three… Show more Develop the marketing activations strategically in order to reach the targeted DAU with increase of organic users. Build up the influencer marketing strategy, created the influencers data base to drive the high ROI during each campaign. Coordinate with other departments and lead the marketing team members to complete the overall marketing plan1. Complete US, Russia, India, and Indonesia marketing campaigns, successfully break into in these countries2.In JAN, FEB, APR accomplished three times campaigns in US, successfully become No.1 on IOS overall APP download rank on 28TH Jan. Each campaign resulted in the new record of LIKE APP global DAU.3.June 2018, LIKE APP become the No.1 trending research and No.1 download rank in IOS India, the highest global DAU Show less -
Senior Brand Manager酷派/Coolpad Jul 2012 - Nov 2017印度尼西亚1. Team leader of COOLPAD overseas marketing team, lead the global marketing strategy, PR campaigns International Events Management2. In charge of entire Indonesia marketing, develop product launch IMC plan to reach the targeted audience with increase of revenueHas led brand activities:- COOL DUAL Twice better New Product Launch- COOL DUAL Techno Bloggers Offline gathering- COOLPAD BLUE PARTY Co-Marketing with Fashion Designers- COOLPAD Max Global launch IMC Campaigns… Show more 1. Team leader of COOLPAD overseas marketing team, lead the global marketing strategy, PR campaigns International Events Management2. In charge of entire Indonesia marketing, develop product launch IMC plan to reach the targeted audience with increase of revenueHas led brand activities:- COOL DUAL Twice better New Product Launch- COOL DUAL Techno Bloggers Offline gathering- COOLPAD BLUE PARTY Co-Marketing with Fashion Designers- COOLPAD Max Global launch IMC Campaigns - COOLPAD Brand Launch Event in Indonesia 2015.6.24 Show less
Frequently Asked Questions about 陈雪梅
What company does 陈雪梅 work for?
陈雪梅 works for Realme
What is 陈雪梅's role at the current company?
陈雪梅's current role is realme - Senior Integrated marketing manager.
What schools did 陈雪梅 attend?
陈雪梅 attended 湘潭大学.
Who are 陈雪梅's colleagues?
陈雪梅's colleagues are Alexis Guevarra, Alaa Mohamed, Mahadeb Dey, Gürkan Sinkanli, Saad Radouani, Koush Gupta, Sỹ Chức Nguyễn.
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