高雯菲 Email and Phone Number

- Developed and executed business development strategies, leading to a 25% increase in new client acquisitions.- Strategically combined with various discount plans and add-on values, jointly cooperated with governments and universities on selling action cameras in batches.- Developed and implemented comprehensive marketing strategies based on consumer insights and market trends.- Optimized the website for selling products to consumers.- Defined success metrics, market size, audience demographics, and position in different stages alongside the development of the products.- Conducted market research and analysis to identify new business opportunities and trends.- Managed a portfolio of key accounts, maintaining relationships and identifying opportunities for up-selling and cross-selling.- Collaborated with cross-functional teams to ensure product-market fit and competitive positioning in a fast-paced & changing vibe, representing consumers’ angle and ensuring seamless integration of services and products.- Oversaw marketing strategies launch, including planning, execution, and post-launch analysis, leading to a 25% increase in product trials.- Created and managed marketing budgets, allocating resources on effectively while keeping an ROI above 2.9.

- Generated 35% of the annual revenue from new business partnerships and client acquisitions. - Provided exceptional customer service, leading to a 90% client retention rate.- Combined historical benchmark data communicating with clients, while consistently exceeded sales targets by an average of 15%.- Allocated inner resource for end-to-end marketing campaigns for software and hardware products, resulting in an average of 30% increase in customer engagement.- Drove strategic marketing plans for various projects’ objectives in initial meetings, boosting the average sales growth with a range of 15% and 45%.- Periodically developed strategic go-to-channel activities and aligned multidisciplinary groups for cohesive initiatives in executing the campaigns.- Continuously conducted competitive analysis, identifying market opportunities and differentiators for constantly positioning.- Made data-driven decisions on directing cross-functional collaborations of inspiring innovations and communicated with clients about key performance indexes.- Coordinated with different departments to align persuasive product marketing narratives based on reasons behind data, spanning media communications, digital content, advertising series, promotional strategies, and pitch documentation.- Measured data resulting from campaigns and provided practical insights for clients.- Developed and executed marketing collateral, including product sheets, videos, and sales presentations, enhancing sales team effectiveness.- Tracked the total revenue generated from new clients and partnerships on a monthly basis.- Compared the monthly revenue figures to the same period from the previous year to identify growth.

- Assisted in the analysis of market trends and competitor activities.- Supported the development of business plans and proposals for reaching schools.- Developed comprehensive product marketing messages, including points-gaining mechanisms in blog articles' engagement and online activities on Facebook, Instagram, and Twitter. The messages include media posts, web copies and videos, managing to enhance 35% of the engagement with the official website.- Optimized ads creatives based on key ads data index, boosting a 30% conversion rate.- Built a messenger bot and monitored the operation of the bot to enhance customer experience and engagement with the official website.- Cooperated with third-party agencies across countries on offline marketing.- Constantly reviewed the results through the third parties’ execution of offline public relation activities on engaging local customers. - Managed data in the BI system and presented to the management on a weekly basis.