 结合公司的研发实力及中国市场的竞争情况，负责规划公司各品类的新产品开发策略与长期发展方向。 设定公司各品类的年度销量目标，制定并管理执行相应的新产品上市、促销活动及费用预算计划。 负责开拓和发展新的生意机会，包括进口产品和电子商务等。 加强各品类的品牌组与通路行销的信息沟通与执行配合；并通过通路行销监控区域销售的常规促销费用的使用与执行。 协调并加强研发、采购、生产计划等内部各相关部门的沟通与合作，改善公司流程并提高效率。 培养与发展品牌组和通路行销团队，并逐步建立区域通路行销团队。 Responsible for developing NPD directions and company long-term strategic plans, with the consideration of company R&D resources and Chinese competitive environment. Responsible for setting annual sales targets of all product categories, and making the new product launch, promotional calendar and A&P budget plans accordingly. Take the lead to explore and develop new business opportunities, like imported products and E-commerce business. Reinforce the communication and cooperation among brand, trade marketing and sales team, as well as to control the regional sales promotion expenses and execution through trade marketing team. Coordinate with related departments internally, including R&D, Purchasing and production planning, for close communication and cooperation, so as to improve the processes and working efficiency. Coach and develop brand and trade marketing team, while build up the regional trade marketing team gradually.

 支持并参与授权部的新客户谈判，策划并撰写授权合作方案。 负责协助授权签约客户在营销推广方面的策划和建议工作，主要包括：产品规划，包装设计，渠道支持和广告宣传。 为部分特殊客户，提供关于营销推广、内部流程和人事管理等的咨询服务。 与各授权客户维持良好的客情关系，发掘并创造更多的生意合作机会。 通过整合授权客户的资源，支持并协助公司多媒体和零售事业部的发展。 参与策划并执行公司的品牌推广活动，如公关推广、行业展会等。 Support and involve in the negotiation progress of new customer development for licensing department, and provide written cooperative planning proposal.  Take full responsibility to assistant of planning and suggestion on marketing and sales aspects for contacted foods customers, especially in the area of product range development, packaging design, channel support, and A&P. Provide consulting services on marketing and sales, internal processes, and personnel management to special customers. Maintain the close relationship with key customers, explore and generate more business cooperation opportunities. Support and assistant the development of multi-media and retail business units, through various resources of licensed customers. Involve in the planning and execution of company brand activities, like PR events and industry exhibitions.

 基于对客户和其产品的理解，通过出色的计划提案和演讲赢取项目。 协调并管理内部各部门，根据客户的要求设计出最适合的计划提案。 跟踪并管理整个项目的执行，并保证在此过程中的服务质量。 培训部门成员，建设团队合作，改善内部工作流程。 Pitch projects by proposing and presenting excellent plans, based on full understanding of clients and their products. Coordinate and manage different functions internally to work out the best plans, according to the requirement of clients. Follow up and manage the whole project execution to ensure the quality of services. Train up the team members, build up team working, and improve internal working process.

 研究并分析中国DVD/VCD市场，包括消费者的喜好和盗版的情况。 制定选片的市场策略，并在华纳的DVD片库中挑选出适合中国消费者的具有潜力的影片。 针对不同影片的类别和细分，制定出适当的价格和包装策略。 协调华纳全球市场部、公司各部门和广告公司，计划并执行全年的发片日程和促销活动， 参与产品制作前的整个流程，保持和各相关部门的紧密联系，以保证影片的准时上市。 通过建立主要客户店内的产品管理体系，支持销售队伍改善产品的陈列及宣传品的使用。 Understand and analyze Chinese DVD/VCD market, including consumer preferences and pirate environment. Work out title selection strategy, and search potential titles for Chinese consumers among Warner Brothers DVD library. Lead to develop appropriate pricing and packaging strategy for various kinds of product categories and segments. Plan and execute full year release schedule and promotion activities, by coordinate with international marketing team, internal cross functions, and external agencies. Get involved in the whole process of pre-production, keeping close communication with all relevant parties to ensure on-time release of each titles. Support sales team to improve in-store display and merchandising, by set up plan-o-gram management system in the key accounts.

 管理所有协议供应商的建材产品系列，主要集中在洁具产品系列。 负责网站页面的设计和维护，提供有吸引力的视觉效果和方便使用的功能。 为不同客户所需的不同产品组合，设计有利的价格策略。 建立系统的后勤服务体系以提高效率和降低成本。 除了销售建材以外，开拓并发展新的商业机会。 Manage the full product ranges of construction materials provided by contracted suppliers, with the main focus on Sanitaryware products. Take the responsibility of web-site page design and maintenance, to provide attractive overview and convenient usage. Create profitable pricing strategy for various products mix for specific customers. Establish systematic logistic services to improve the effectiveness and minimize the cost. Explore and develop new business opportunities, except to sell construction materials.

 通过领导和培养部下，建立高效的市场部团队。 组织有效的市场调研，进行客观的分析，深刻地研究中国的洁具行业。 致力于公司长期发展战略，并参与2-3年内的投资开厂计划。 制定合理的品牌发展策略和创新的市场推广计划，使品牌和公司在激烈的竞争下快速成长。 帮助销售研究经销商铺货网络，并制定渠道发展计划和配套的后勤系统。 参与改善公司管理体系和改进公司运作理念：从生产主导型到市场引导型。 Set up an effective marketing team by leading and coaching subordinates. Study deeply sanitaryware industry in China, by organizing valid research and by objective analysis. Concentrate on long-term business development strategy, and involve in factory investment plan for next 2-3 years in China. Work out proper brand strategy and creative marketing plan to grow the brand and company business quickly in competitive environment. Help sales team to study distribution network, and accordingly work out channel development plan with necessary supply system. Contribute on the improvement of company management system, and on the change of business philosophy from production-driven to market-driven.

1999年6月－2001年7月 个人清洁类品牌经理 分析市场的现状和潜力，制定新产品开发和发展策略。 策划品牌的市场推广，包括电视广告制作和投放、促销和公关活动等。 协调公司各部门和广告代理公司，共同执行项目计划，实现项目目标。 负责所有与品牌发展有关的日常事务。 1997年5月－1999年5月 口腔类通路行销助理经理 协助建立市场部与销售部的协作系统。 分析销售情况，及时调整各品牌的市场和销售策略。 策划消费者和通路促销，管理销售铺货和陈列活动。 安排销售计划并参与经销商的库存管理。 1995年7月－1997年4月 口腔类品牌主任 了解中国牙刷市场现状及其发展趋势。 对新产品进行市场定位，组织上市活动。 负责广告策划，执行促销计划，合理安排预算。June, 1999 － July, 2001 Personal Wash Category Brand Manager Dig out market potential based on analysis, and make strategic plan for new product development. Propose marketing plan for brand development, including TV advertising production, media buying, promotion, PR, and other activities. Execute project plan to achieve team goal, through coordination and cooperation among internal departments and external agencies. Take the responsibility of all other affairs, which are relevant to the brand development. May, 1997 － May, 1999 Oral Category Trade Marketing Assistant Manager Assistant to establish co-operation system between marketing and sales department. Adjust marketing and sales strategy of oral brands according to sales analysis. Create effective consumer and trade promotions, and manage sales distribution and in-store merchandising activities. Be responsible for sales planning, and involved in stock management of distributors. July, 1995 － April, 1997 Oral Category Brand Supervisor Understand Chinese toothbrush market and its trend. Position toothbrush models in the market, and launch them based on the plan. Propose and implement advertising and promotion activities, as well as manage the budget. Monitor and analyze toothbrush sales performance.