王颖琦 Email and Phone Number

加盟海尧传媒后，力主基于大IP的投入和培育，利用粉丝经济，创造出更大的衍生价值。在海尧任职期间，其主要负责IP项目的投资、管理运营、及衍生规划等。参与投资运营了浙江卫视周末档《谁是大歌神》和安徽卫视周末档《星动亚洲》II两大综艺IP，整理分析并总结归纳了自主娱乐ip投资及运营的模式，建立了基于ip产业链投资运营的资源库，持续筹划投资创造更多的优质IP，并充分利用自己在互联网营销的创新思路，产生更多优质内容。After joining in Neptunus, I am mainly responsible for the investment, management, operation, and derivative planning of the big IP. I have participated in the investment and the operation of < HIDDEN SINGER > which is a weekend program of Zhe Jiang Satellite TV and < SUPER IDOL>, which is a weekend program of An Hui Satellite TV. I have arranged, analyzed and summarized the pattern of the investment, operation and the independent entertainment IP. The resource database based on the investment and operation of the IP industrial chain is established. The sustainable plan of the investment to create more high-quality IP is carried out. In addition, I make full use of the innovative ideas of the Internet marketing so that more high-quality contents are produced.

2014年省广收购安瑞索思，定企业名称为省广恺达，支持省广集团的互联网营销业务。Amanda负责省广恺达的已有互联网营销业务，并持续配合省广集团，拓展新业务。客户包括：上汽乘用车、ds、volvo、奔驰、起亚、北汽、华晨、倩碧等等。在省广恺达任职期间，曾将业绩带领至全集团排名前三。她一直强调创新，要求团队充分利用合作伙伴资源创造全新案例和模式，在其带领下，省广恺达所创造的案例获得营销专家的高度评价，并捧回行业各类奖项。In 2014, the Energy Source has been acquired by the GIMC, the company’s new name is GIMC Canad. Canad is in support of the Internet marketing business of the GIMC. I was responsible for the mature clients’ digital marketing business. Besides coordinating with GIMC, I expanded new business continuously. Our clients included SAIC Motor, DS, Volvo, Mercedes-Benz, the Kia, BAIC Motor, Brilliance Auto, Clinique, and etc. During this period, Canad became the top three division of the whole GIMC group. I have always laid emphasis on the innovation. I understood that the team should make full use of the partner resources to create new cases and business models. Under my leadership, the high evaluation of the marketing experts was carried out towards the cases created by the Canad. Various kinds of awards of the industry were earned.

2011年5月–2014年6月 ：商务副总经理 总管成熟业务的维系，及新业务的拓展。完善并组建成熟客户业务服务团队，并陆续开拓：volvo、ds等大型业务，也陆续开展非汽车板块业务，为公司持续输入新鲜血液。与团队共同建立移动营销模块，并建立基于销售为导向的sis体系。同时，协助集团的汽车电子版块（pateo）的战略发展。I was responsible for the operation of the mature business and the expansion of the new business. I was responsible for the improvement and the establishment of the service team of the mature customer business. We pitched the new client successfully, Volvo, DS, and etc. We created the new business model at mobile marketing, and created the sales increasing system at automobile digital marketing. I carried out the assistance of the strategic development of the automotive electronics sector of the group.2008年10月–2011年5月 ：资深业务总监/业务总监主导上汽荣威、上汽MG两个品牌 互联网年度营销项目的开发及管理执行，基于品牌的实际情况，提供互联网营销规划，并落实到位，并实现团队管理、财务指标的完成。Based on the strategic requirement of the company, I was responsible for the digital marketing for the two brands of the SAIC Roewe and MG. Based on the actual situation of the brands, I provided the digital marketing planning and carried out confirmation planning. Besides, the completion of the team management turned the financial goals into reality.2007年6月—2008年10月：战略规划部 策略副总监/ CEO 策略助理在大型年度项目及重要项目中，提供策略支持，协助业务单位对客户进行互联网营销培训，涉及的客户项目有：大众年度项目、大众Skoda年度项目、双龙年度项目、荣威大型Workshop、sina 我的2008项目、sohu商业模块开发项目、奇瑞A3项目等 。CEO 策略助理：就互联网营销体系方面的完善，协助CEO完成公司内部营销工具及营销模块的创建，协助CEO完成内部营销策略的培训及管理，协助CEO进行新营销模式创建过程中的规划及主导执行工作等等。I provided the strategic support in the large-scale annual projects and other important projects. I was responsible for part of the annual pitch and assisted the Account Department to carry out the digital marketing training towards the clients. I assisted the CEO to complete the establishment of the marketing tool and the marketing module of the internal company.2005/5--2007/5：资深业务主管／资深业务经理／副业务总监大型项目的pitch；重点客户的维系及策略建议；常规项目的前期规划；培训指导客户执行人员的项目维护服务工作。 服务过的客户有：安踏、飞利浦手机、欧莱雅、宝洁等I was responsible for the maintenance of the important clients and putting forward the strategic recommendations.

曾为立邦油漆、德国赛德（“威廉太太”保鲜日用品）、多普达手机、优派显示器、上海城市建设院等多家国内外知名企业提供长期专业的服务；负责项目的计划、预算控制、资源统筹、质量控制及进度管理；具有从客户开发、协助品牌创立、产品户外促销、公关活动，以及线上线下广告服务的经验。I provided long-term and professional services for many domestic and overseas well-known enterprises of the NipponPaint, the SED, the Dopod, the ViewSonic, the Shanghai Urban Construction Design& Research and so on. .I was responsible for the planning, budget control, resources management, quality control and schedule management of the project.

负责3M公司全年度平面广告的代理及执行（提供严谨正确的工作简报及工作单调动创意设计所需实际资源为客户服务，从项目预算、项目执行至最后完成收款均独立高效完成，共服务3M公司5个部门，涉及工业市场、汽车市场、医疗市场、商业标示市场、交通及安全市场、电子及电力市场、办公及文教用品市场、服装市场共八个领域）I was responsible for the annual print advertisements of the 3M company. I served for five departments of the 3M company, which were interacted with eight areas of the industrial market.