• Market Research: Researched four competitors from the perspective of marketing operations, completed a SWOT analysis, and developed an optimization strategy for the company.• Marketing Plan: Evaluated the ROI of marketing activities in 2021, reviewed marketing plans and activity results, and developed marketing plans for 2022 based on company budgets.• Conference Co-ordination: Organized two high-quality offline academic conferences and one cooperation signing ceremony, and completed the communication and coordination with all parties as well as the integration of resources.• Live streaming Course: Matched the company's needs and the functions of each live streaming platform, made the decision for the company, and finally organized 9 live streaming courses with a total of more than 2,000 viewers.