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New Business management: Develop new business for Chinese newspaper publishers in new media field, the current project is APP development including the positioning and content direction recommendation, content development and the whole APP design work management.Current cooperation publisher is and Cost pitch management: Cross team coordination for new client cost pitch. Work with negotiation team on cost pitch strategy, quality… Show more New Business management: Develop new business for Chinese newspaper publishers in new media field, the current project is APP development including the positioning and content direction recommendation, content development and the whole APP design work management.Current cooperation publisher is and Cost pitch management: Cross team coordination for new client cost pitch. Work with negotiation team on cost pitch strategy, quality control and the whole process management.Business Support: Report to MD, support MD as a contact window to global team, develop analysis of china media and advertising base on global request.Develop company credential. Supervised local agency for communication plan development. Show less

Client Served: Suning.comDeveloped promotion idea and media communication plan to client.Lead analysis project about media, competitive, market and creative.Controlled online campaign implementation on Sina. Work together with creative team to optimize creative work.Negotiated with Sina about media resources and solution for Client.

Client served: Mary Kay, IHG, Bayer PharmaceuticalRecommended yearly media communication plan to client.Developed media opportunity evaluation.Developed and negotiate with media vendor for cooperation plan.Jun – Sep, 2011: working as part-time in IHG marketing team to support brand director for ATL advertising campaign.

Client Served: Perfetti Van Melle Confectionary(PVM), Media Markt, Wyeth Nurtrition, ABInbevDeveloped media recommendation to Client.Developed analysis about media, competitive, consumer.Negotiated with media vendor about new media opportunity.Communicated with Client and internal team to control campaign implementation.

Client Served: ABInbev, J&J PharmaceuticalSupport on media recommendation developmentDevelop analysis about media, competitive, consumer.Communicate with Client and internal team to control campaign implementation.