University of Southampton Master of Marketing ManagementSpecialisation: Digital Marketing, Brand Marketing, Luxury MarketingExpertise in: Customer Insight, Strategic Branding, Omni-Channel Marketing, Luxury Marketing, CRM, Marketing Communications and Media Management, Digital Marketing Strategy, Marketing Research Methodology, Services Marketing, etc. Familiar with marketing dashboard, Ansoff Matrix, PESO framework, 4P theory, Product Lifecycle PLC, Scenario-based marketing, etc.
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Investment Promotion DirectorCitic Capital Feb 2019 - Aug 2022Shanghai1. Responsible for writing special business market research reportsMarket activity research and Analysis Report of competitive products / / Quarterly Summary Report of Shanghai Commercial Market/New Brand & Category market research (Products/hot market activities/Features/background)Regularly conduct market research in various business areas in China and Shanghai, and timely grasp the market activities, market brands and industry information of various brands in the market.2. Market… Show more 1. Responsible for writing special business market research reportsMarket activity research and Analysis Report of competitive products / / Quarterly Summary Report of Shanghai Commercial Market/New Brand & Category market research (Products/hot market activities/Features/background)Regularly conduct market research in various business areas in China and Shanghai, and timely grasp the market activities, market brands and industry information of various brands in the market.2. Market expansion1) Maintain business sensitivity in combination with the market, excavate the latest brand information and trends in various industries; 2) sort out the site selection and conditions of new brands, brand engineering conditions, etc. 3) Collect the latest brands/Internet celebrity brands/brand manager development and responsible persons; 4) excavate and participate in brand activities; Understand the operation status of each stage, and maintain the relationship with the brand of each business type in the market.3. Responsible for project format adjustment and planningAccording to the market situation, business positioning planning, brand positioning, business format adjustment; Complete business portfolio analysis and brand portfolio analysis, improve the overall quality of the project, business image and revenue.4. Overall planning of investment promotionNegotiate business conditions and contracts (rent/rent-free period/activities/advertising space), follow up the contract signing process, and coordinate with other departments in the field decoration process.5. Financial calculation and project annual planAccording to the investment adjustment direction of the headquarters and the project, complete the annual project review and annual plan report/next year's rental unit rental budget/Asset Management plan, etc.6. Agent bank dockingResponsible for the docking of five bank agents, and jointly promote the project work. Show less -
Investment Promotion Operation SpecialistShanghai Hema Network Technology Co. Jun 2017 - Dec 2018中国 上海市1. Market research and merchant contract negotiation1) Conduct regular market research on Shanghai's new retail industry to screen suitable suppliers and products.2) Participate in contract negotiation, reach agreements with brands to sign contracts and subsidiary agreements, coordinate multi-department cooperation, and control the entire process of contracts and platform entry.2. Planning and execution of marketing activities1) Participate in the planning and execution of Hema… Show more 1. Market research and merchant contract negotiation1) Conduct regular market research on Shanghai's new retail industry to screen suitable suppliers and products.2) Participate in contract negotiation, reach agreements with brands to sign contracts and subsidiary agreements, coordinate multi-department cooperation, and control the entire process of contracts and platform entry.2. Planning and execution of marketing activities1) Participate in the planning and execution of Hema daily, festival, and big promotional activities, such as Double 11, Double 12, Hema Foodie Day, etc.2) Responsible for formulating activity plans, proposing participating products, and actively participating in product submission.3. New cooperative suppliers settling in and brand promotion1) Led the new brand and product entry process, commodity SKU management process, and supplier entry training, and completed the new construction and maintenance of more than 5000 SKUs.2) Coordinate and manage brand sales and support, and actively promote brand management and sales.3) Daily omni-channel operation monitoring and management of nearly 30 regional KA merchants.4. Merchant product and user experience optimization1) Train brand partners to describe product attributes to optimize users' online shopping experience.2) Responsible for commodity information maintenance and inventory management of more than 30 suppliers in East China to ensure smooth online sale of goods.3) Participate in the product description and detail page review, road testing, and other matters to improve the attractiveness of the product.5. Process optimization and technical support1) Established the form system of the department and continuously optimized the standardized and standardized operation procedures SOP to improve efficiency2) Assist the technical side in optimizing the contract module of its own system to ensure the stable operation of the contract link and meet business requirements. Show less -
Assistant To The CeoYuntong Auto Group Jan 2016 - Apr 2017中国 上海市1. Responsible for the planning, docking and implementation of the CEO schedule and all work schedules (meetings, receptions, travel, etc.); Arrange and coordinate daily meetings of company departments; Responsible for general manager's work schedule and daily affairs time arrangement and reminder.2. Draft meeting minutes, issue them after review by the general manager, and urge the implementation of meeting decisions.3. Perform other temporary tasks assigned by direct superiors… Show more 1. Responsible for the planning, docking and implementation of the CEO schedule and all work schedules (meetings, receptions, travel, etc.); Arrange and coordinate daily meetings of company departments; Responsible for general manager's work schedule and daily affairs time arrangement and reminder.2. Draft meeting minutes, issue them after review by the general manager, and urge the implementation of meeting decisions.3. Perform other temporary tasks assigned by direct superiors, coordinate and handle important affairs, and reimburse the company's administrative accounts.4. Communication and coordination with external partners, cross-departmental coordination and management, etc. Show less -
AdminKfs Boligbyg A/S Sep 2015 - Oct 2015
Xin Wen Education Details
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Marketing Management -
Landscape Architecture
Frequently Asked Questions about Xin Wen
What is Xin Wen's role at the current company?
Xin Wen's current role is Marketing Management.
What schools did Xin Wen attend?
Xin Wen attended University Of Southampton, Nanjing Forestry University.
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