Performance:1. Managed brand P&L - Optimized cost structure, recalculated pricing for new products, improving gross margin by more than 3%. Oversaw advertising and testing, involving an ad budget of 200K–400K USD/month.2. Integrated new team – Within three months, grew from a single-function, one-person team to a six-person team with full capabilities in pre-launch testing, new product listing, website operations, e-commerce platform management, offline distribution, and brand management. The team contributed to the company’s revenue of 6–10 billion NTD.3. Improved existing business – Increased the capacity for test projects from fewer than 10 tests per month to over 20 tests per month. Reduced team workload by 20%, despite taking on more responsibilities, indirectly boosting performance and reducing employee turnover.Job Responsibilities:1. Managed brand P&L – Responsible for balancing product positioning, consumer willingness to pay, and product/channel costs through ad testing. Accountable for KPIs such as sales volume, gross margin percentage, and total gross profit.2. Integrated new team – Tackled issues stemming from growth bottlenecks and a lack of business integration. Reorganized existing functional departments, motivated employee retention, and recruited talent to build an OMO department capable of integrating "e-commerce, distribution, advertising, and consumer insights."3. Improved existing business – Optimized advertising testing functions, reducing error rates and improving testing efficiency.Skills involved include: project management, data analysis, pricing/gross margin optimization, and cross-functional/external stakeholder communication and coordination.

Performance Achievements:1. Completed comprehensive analysis including consumer research, market, competitor, and internal analysis to propose the 2024-2026 brand development plan.2. Independently planned and executed a high-low peak foot traffic analysis for a department store district within a budget of 3,000 USD. From proposal to report completion within one month, efficiently analyzed foot traffic patterns and sizes, which led to operational recommendations for stores. Leveraged the results to negotiate free exposure for several months in two key traffic areas, with a rent value exceeding 5,000 USD.3. Established the brand's official LINE account from scratch, creating a fully functional membership system and standard operating procedures (SOP) without API integration between LINE backend, department store POS, and in-house POS systems.Job Responsibilities:1. Assisted in establishing the overseas marketing department, including member recruitment, work process planning, and performance evaluation.2. Led procurement of consumer research and industry analysis reports, consolidated information and findings, and proposed entry strategies. Developed the annual brand plan and managed brand P&L and marketing budget.3. Oversaw media purchasing, execution, and optimization; provided analysis and suggestions on store operations, supported store development and pre-entry evaluations for shopping districts. Coordinated operations and promotions with channels/department stores. Conducted online analysis for the website, Instagram, and LINE membership, offering improvement recommendations.

Performance :1. Help the brand achieve its first ODEM project in China, and develop a high-growth new category "Laundry tablets".2. Item reduction and brand integration.3. Proposed the brand plan for 2023~2025, which was approved by the Japanese headquarter and Chinese executives.Job description : 1. Actively collect qualitative and quantitative data to analyze competition situation, market trends and opportunities.2. Based on brand and business needs, plan consumer market research.3. Based on the opportunities, strengths and weaknesses, and strategic intentions analyzed above, conduct brand and product line management (development, improvement, and elimination)4. Communicate and integrate the information and opinions of the Japanese headquarters and Chinese leadership, R&D, procurement, suppliers, legal affairs, quality assurance... and other stakeholders. Develop and reserve Lion group's ODEM partner in China.5. Plan the brand budget, invest in brand building and publicity activities to achieve brand and business goals.#Brand management #Product management #NPD #Proposal and presentation skills #Marketing publicity budget preparation and control #OKR #OMO

￭ Performance1) Responsible for 153 products, with an annual turnover of 450 million RMB, which is the backbone category that continues to grow within the group under the epidemic.2) Strategic cooperation with Unicharm - introduced Wave Duster to the Chinese market, achieved 30,000 monthly sales orders on Tmall and JD.com, ranked first in the category, and was selected by Li Jiaqi, the largest live broadcaster in China.3) Self-study Tableau, make training content and templates, and play the role of data training and newcomer training in the department.￭ Job description1) Strategic cooperation with Japanese brands Unicharm and Nitto to introduce new products to the Chinese market.2) Use the product line management framework "Market, Competitor, Consumer, Company" (1M3C) to analyze the company's product portfolio.3) Complete the above analysis with consumer surveys, qualitative and quantitative data collection, analysis, and visualization capabilities, so as to propose brand SWOT, Issues, Strategy, and action plans to the management.4) With practical experience in OKR, can split the strategy into "measurable goals & KPI, action plan & schedule" to implement PDCA.5) Responsible for new product concept proposal, NPD, improvement of existing products, packaging and other project management.6) Launch new products in e-commerce and offline channels, and conduct product life cycle management.7) Have e-commerce, digital media advertising, AB TEST, and data analysis capabilities.8) Other affairs to ensure that the product goes from production to sale reasonably and smoothly.#Marketing Strategy Drafting #Product Portfolio Analysis #Proposal and Presentation Skills #NPD #Product Line and Product Lifecycle Management #Performance Report Writing #Tableau

Performance:1. During the period of responsibility, driving the overall growth of performance by 60%+2. Advertising ROI is optimized from 1.5 to 3.3. Operate categories such as "flat film, car brackets, sports products", and reach the top three in each category.4. Operate sports products, occupy the top three in the PrimeDay membership week.Job Description:1. Product positioning and concept. (STPC)2. Product launch, copy writing.3. E-commerce visual planning, conversion rate analysis and optimization.4. Advertising strategy, traffic management, AB TEST, effectiveness analysis, optimization.5. Promotion management, purchase and inventory control.6. Consumer review management and optimization.#Marketing Strategy Drafting #Brand Management #Data Analysis #Traffic Management #Keyword Advertising #Japanese