With over 13 years of experience as the managing partner of MGI Entertainment, I specialize in celebrity and influencer marketing, content production, and partnerships for some of the world's most renowned brands, such as Nike, L'Oréal, and GUCCI. I have a proven track record of delivering results and value for our clients, working with stars like Brad Pitt, Jay Chou, Kobe Bryant, Jessica Alba, and Beyonce. Our work has been featured in publications like The Wall Street Journal, The Hollywood Reporter, and Red Luxury.I am also passionate about creating and collaborating on projects that inspire and connect people across cultures and industries. I am the founder of Plate for a Mate, a culinary fundraising platform that supports pressing social issues, such as food insecurity and mental health support. I am the producer and founder of Taste of Australia & New Zealand, which showcases the best food and drink, and destination experiences in our culture. My mission is to celebrate and share the success, stories, and inspiration of the people who create these brands, destinations, and experiences, and to leverage my skills in content creation, digital strategy, PR and marketing, and events to achieve this goal. I am also a strategic advisor of Niki's Natural Wipes, an organic and biodegradable baby wipes company.
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Co-FounderGong CoSydney, Nsw, Au -
Managing PartnerMgi Entertainment May 2010 - PresentWe tell stories. We create. We collaborate.Specialising in Celebrity and Influencer content production, partnerships & social media.– Content Creation– Live Entertainment– Digital/Social Media Management– Celebrity Endorsements– Celebrity/Influencer strategy– PR & Marketing– Film/Music/Property Licensing– Branded Entertainment– Ultimate Experiences– Production– Events -
Founder/DirectorMgi Artists May 2010 - PresentCorporate/celebrity partnerships for events/advertising/PR campaigns/licensing. – Have executed campaigns with many of the biggest international and local (Chinese) celebrities on campaigns.Brad Pitt, Kobe Bryant, Jessica Alba, Manny Pacquiao, David Beckham, Paris Hilton, Ronaldinho, Sophie Turner, Fan Bingbing, Li Bingbing, Godfrey Gao, Sunny Wang, Tian Yuan, BoB, Will.i.am, Maroon 5, Beyonce, Avril Lavigne, Andy Lau, Endorphin. Consulting, Ideation, Negotiation and… Show more Corporate/celebrity partnerships for events/advertising/PR campaigns/licensing. – Have executed campaigns with many of the biggest international and local (Chinese) celebrities on campaigns.Brad Pitt, Kobe Bryant, Jessica Alba, Manny Pacquiao, David Beckham, Paris Hilton, Ronaldinho, Sophie Turner, Fan Bingbing, Li Bingbing, Godfrey Gao, Sunny Wang, Tian Yuan, BoB, Will.i.am, Maroon 5, Beyonce, Avril Lavigne, Andy Lau, Endorphin. Consulting, Ideation, Negotiation and Execution of corporate/celebrity partnerships, talent buying- Show less -
FounderPlate For A Mate Jun 2020 - PresentTo inspire conversation, connection and positive impact through a shared love of food. Plate for a Mate was founded in 2020 as a response to the food insecurity crisis of the COVID-19 lockdowns and has grown to become one of the most recognisable culinary fundraising brands. Key focus on mental health support. -
Strategic AdvisorNiki'S Natural Wipes May 2022 - PresentSydney, New South Wales, AustraliaThe world’s first all natural baby wipes with Manuka Honey essence & Coconut Oil. All-natural, Organic & Biodegradable. -
Producer/FounderTaste Of Australia & New Zealand Jul 2017 - PresentPromoting Australian and New Zealand brands by telling compelling stories through rich narrative content.Key categories:1) Food & Wine2) Tourism & Experiences3) Hospitality4) Drinks5) Chefs6) Produce brandsMarketing via celebrities and key opinion leaders drives instant purchases and allows direct communication between brands and consumers. -
DirectorEagle Media 上海鹰美广告 2014 - PresentShanghai, ChinaEagle Media creates unforgettable concert experiences, specializing in production, live events, talent booking, and event management. Our innovative marketing strategies, combined with seamless digital promotions and on-site support, ensure every event captivates audiences and leaves a lasting impact. Clients include; Mercedes Benz, BMW, Audi, Jeep, Lexus, Skoda. -
MemberAustralia China Business Council Jan 2018 - Jan 2021Sydney, New South Wales, Australia -
DirectorSeg International Apr 2009 - Jul 2020Sydney, AustraliaEvent sponsorship, event planning, strategic partnerships, sponsorship execution and brand integration. Partners/Clients have included; WWE, Paramount pictures, Premier Sport Marketing & Venetian Entertainment.Live Events/Groups- Black Eyed Peas- Sarah Brightman- WWE- Booey Lehoo- Ferrari Challenge- 9 Dragons Polo -
Fundraiser-VolunteerEmerge Foundation 2008 - 2018Sydney, AustraliaHelping people emerge to a better existence by providing scholarships & education infrastructure in economically depressed societies.Fundraisers include hosting a prestigious ball every year and Rugby Lunch with famous Rugby players, media personalities and sponsors + a "Legends of Sport" lunch with athletes (AFL, Swimming, League, Cricket, Athletics, Soccer, Basketball)http://www.emergefoundation.org.au/ -
Program Host (Part Time)Itv-Asia 2011 - Apr 2012Hosting online content programs - speaking to business leaders, entrepreneurs and innovation experts in the field of branded entertainment, sponsorship, advertising and leading experts in Asia. Program is called “Powerbrokers”. -
Vice PresidentTicketmaster Mar 2008 - Apr 2009– Managed programs for all live events including USA Basketball pre- Olympic games, concerts like Linkin Park, Avril Lavigne, Celine Dion, Sarah Brightman, Jon Legend, Maroon 5, Beyonce, Christina Aguilera and connected brands like Chivas, Dell, Diesel, General Motors, Henkel & Puma through these entertainment experiences– Created tailored made sponsorship execution plans for local and Fortune 500 companies.– Created the “Puma Music for relief” campaign with Linkin Park concert,… Show more – Managed programs for all live events including USA Basketball pre- Olympic games, concerts like Linkin Park, Avril Lavigne, Celine Dion, Sarah Brightman, Jon Legend, Maroon 5, Beyonce, Christina Aguilera and connected brands like Chivas, Dell, Diesel, General Motors, Henkel & Puma through these entertainment experiences– Created tailored made sponsorship execution plans for local and Fortune 500 companies.– Created the “Puma Music for relief” campaign with Linkin Park concert, “Go on tour with Avril Lavigne & Got2be”, interactive video game for DELL/USA Basketball tour. Other properties included;– Chevrolet for Linkin Park – Dell & USA Basketball– Got2be & Avril Lavigne – Diesel & Maroon 5 – Cadilliac & Celine Dion– Chow Tai Fook & Sarah Brightman– Got2be & Avril Lavigne– Dell & USA Basketball Team– Created reporting and tracking methods to enhance communication for Sponsorship clients. Increasing productivity by 40% Show less -
DirectorEmma Entertainment Mar 2006 - 2007– Worked with Linkin Park, Avril Lavigne & Beyonce– Provided consulting for sponsorship marketing programs for Avril Lavigne, Beyonce, Christina Aguilera – Generated over USD 5,000,000 RMB worth of sponsorship revenue by signing Cadillac, Chow Tai Fook, Chevrolet, Puma, Red Bull and Carlsberg – Managed a team of 10 people, which was recognized as the most successful team in company.– Increased revenue(S) by 200% in 2 years.– Emma Entertainment was bought… Show more – Worked with Linkin Park, Avril Lavigne & Beyonce– Provided consulting for sponsorship marketing programs for Avril Lavigne, Beyonce, Christina Aguilera – Generated over USD 5,000,000 RMB worth of sponsorship revenue by signing Cadillac, Chow Tai Fook, Chevrolet, Puma, Red Bull and Carlsberg – Managed a team of 10 people, which was recognized as the most successful team in company.– Increased revenue(S) by 200% in 2 years.– Emma Entertainment was bought by Ticketmaster & promoted to VP after acquisition. Show less
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DirectorTulip Media (Mega Media) Feb 2005 - Mar 2006– Responsible for setting up the head office. This entailed recruitment, staff training, and workplace organization, setting up systems and reporting lines & business development. Initial team was 5 staff and over a year this grew to 150 staff. Revenues from USD 5,000,000- USD 100,000,000 and pre IPO momentum. – Created, directed and developed a highly productive and motivated sales team; trained and supervised account managers to ensure all clients were being serviced… Show more – Responsible for setting up the head office. This entailed recruitment, staff training, and workplace organization, setting up systems and reporting lines & business development. Initial team was 5 staff and over a year this grew to 150 staff. Revenues from USD 5,000,000- USD 100,000,000 and pre IPO momentum. – Created, directed and developed a highly productive and motivated sales team; trained and supervised account managers to ensure all clients were being serviced appropriately.– Developed and maintained ongoing relationships with clients and agencies; provided expertise and therefore adding value to marketing strategies and achieving 150% increase in company revenue streams.– Designed and integrated a computer based client tracking and feedback system, which has improved client management & revenues by 50%.– Received award for outstanding investment achievement presented by Credit Suisse during pre-IPO annual general meeting in front of investors, staff and clients– Received Tulip Media award for excellence for outstanding achievement and team leadership Show less
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Sales DirectorScreencorp Jan 2004 - Jan 2005-- Integrated outdoor marketing campaigns for Sydney New Year’s Eve celebrations, Tropfest (largest short film festival in the world) and Schoolies week on the gold coast.– Signed Red Bull for a multi-level co-operation which included sampling, advertising and integrated marketing campaigns.
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Account ManagerOtn Feb 2002 - Sep 2004-FIFA World Cup, Olympics and Rugby World Cup advertising campaigns. – Key contracts, BMW, Bridgestone, Hyundai, 20th Century Fox, Visa and ING.
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Sports NewsNine Network Australia 2002 - 2003– Wrote scripts for the sports news broadcast for AFL, Rugby, Rugby League– Did some sound bites with Olympic game medalists, Rugby Union Captain John Eales, John Howard (Australian Prime minister)
马瑞麒 Michael Macritchie Skills
马瑞麒 Michael Macritchie Education Details
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Business Media & Advertising (Hons)
Frequently Asked Questions about 马瑞麒 Michael Macritchie
What company does 马瑞麒 Michael Macritchie work for?
马瑞麒 Michael Macritchie works for Gong Co
What is 马瑞麒 Michael Macritchie's role at the current company?
马瑞麒 Michael Macritchie's current role is Co-Founder.
What schools did 马瑞麒 Michael Macritchie attend?
马瑞麒 Michael Macritchie attended Macquarie University, Saint Ignatius' College Riverview.
What skills is 马瑞麒 Michael Macritchie known for?
马瑞麒 Michael Macritchie has skills like Sponsorship, Marketing Strategy, Integrated Marketing, Entertainment, Advertising, Marketing, Strategic Partnerships, Event Management, Social Media, Strategy, Digital Strategy, Management.
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