Ashley Bai is a Senior CMF Designer at 传音控股集团.
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Senior Cmf Designer传音控股集团 Nov 2017 - Present上海 浦东新区CMF策略规划与项目CMF设计 -
Sinior Cmf DesignerTcl&Alcatel Mobile Phone R&D Center,Shanghai,China Mar 2015 - Oct 2017Shanghai City, China Leading trend research and strategy analysis of 2018-2019 BlackBerry CMF -Led desk research.-Analyzed and further expanded the target consumer group with combining the 2018 trend research tool and BB DNA.-Analyzed the lifestyle, mindset and product usage of the new target consumer group.-Proposed CMF strategy.-Leading the sample proofing and landing work. Co-leading 2019 trend research and CMF strategy for Alcatel-Participated in the strategic research framework development of 2019 Alcatel CMF.-Co-led the desk research of 2019 trend analysis.-Co-led the analysis of the change of target group.-Co-leading the strategic analysis and landing work of Alcatel 2019 CMF. Participated in Alcatel color palettes development for 2016-2017 and 2017-2018-Participated in the trend research and video presentation.-Participated in color scheming, proofing and landing. Leading CMF tracking and coordination of all projects in Shanghai-Took prime responsibility for CMF assessment, development and tracking of Alcatel and BlackBerry projects.-Took full responsible for the CMF work of the first project with BlackBerry, and received a huge endorsement from the client, and built the foundation for further cooperation. This project won the TCL Bagley outstanding project award. -
Senior Cmf DesignerZte Sep 2010 - Mar 2015Shanghai City, China CMF design for projects-Color scheming and proofing.-Mass production tracking. Leading 2013-2014 trend research and build color palette system for classical and trending colors- Desk study of color trends with Design-Affairs.- Color palette proofing, correction and target user interview.- Selection, production, packaging, and release of the palettes. R&D and trend study of new material effects -
Senior Industrial DesignerZte Feb 2010 - Sep 2010Shanghai City, China Analyzed product line, target groups and marketing strategies of key competitors including M&G and LOTUS. Investigated customer satisfaction for current product. Visited market, customer survey, discussed and made competitive product design concept texts. Used the outcomes to direct design. More than sixty projects were productized. Familiarized design flow, mastered relevant principles of structure technics, strengthened consciousness of general parts. Syncretized mindsets, cultures and design consciousness of different nations and regions. -
Senior Industrial DesignerShanghai Genvana Co., Ltd Jul 2006 - Dec 2009Shanghai City, China Analyzed product line, target groups and marketing strategies of key competitors including M&G and LOTUS. Investigated customer satisfaction for current product. Visited market, customer survey, discussed and made competitive product design concept texts. Used the outcomes to direct design. More than sixty projects were productized. Familiarized design flow, mastered relevant principles of structure technics, strengthened consciousness of general parts. Syncretized mindsets, cultures and design consciousness of different nations and regions.
Frequently Asked Questions about Ashley Bai
What company does Ashley Bai work for?
Ashley Bai works for 传音控股集团
What is Ashley Bai's role at the current company?
Ashley Bai's current role is Senior CMF Designer.
What schools did Ashley Bai attend?
Ashley Bai attended 湖南大学.
Who are Ashley Bai's colleagues?
Ashley Bai's colleagues are Alphaamadou Barry, 芦曦雅, 欧恒梅, Abou Idy Camara, Tengfei Xu, Esteves Muchate, Arvind Itel.
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Ashley Bai
Sales Manager-Boom Gates, Parking Management Systems, Parking Guidance Systems, Turnstile Gates, Access ControlShenzhen -
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