CMF策略规划与项目CMF设计

 Leading trend research and strategy analysis of 2018-2019 BlackBerry CMF -Led desk research.-Analyzed and further expanded the target consumer group with combining the 2018 trend research tool and BB DNA.-Analyzed the lifestyle, mindset and product usage of the new target consumer group.-Proposed CMF strategy.-Leading the sample proofing and landing work. Co-leading 2019 trend research and CMF strategy for Alcatel-Participated in the strategic research framework development of 2019 Alcatel CMF.-Co-led the desk research of 2019 trend analysis.-Co-led the analysis of the change of target group.-Co-leading the strategic analysis and landing work of Alcatel 2019 CMF.  Participated in Alcatel color palettes development for 2016-2017 and 2017-2018-Participated in the trend research and video presentation.-Participated in color scheming, proofing and landing. Leading CMF tracking and coordination of all projects in Shanghai-Took prime responsibility for CMF assessment, development and tracking of Alcatel and BlackBerry projects.-Took full responsible for the CMF work of the first project with BlackBerry, and received a huge endorsement from the client, and built the foundation for further cooperation. This project won the TCL Bagley outstanding project award.

 CMF design for projects-Color scheming and proofing.-Mass production tracking. Leading 2013-2014 trend research and build color palette system for classical and trending colors- Desk study of color trends with Design-Affairs.- Color palette proofing, correction and target user interview.- Selection, production, packaging, and release of the palettes. R&D and trend study of new material effects

 Analyzed product line, target groups and marketing strategies of key competitors including M&G and LOTUS. Investigated customer satisfaction for current product. Visited market, customer survey, discussed and made competitive product design concept texts. Used the outcomes to direct design. More than sixty projects were productized. Familiarized design flow, mastered relevant principles of structure technics, strengthened consciousness of general parts. Syncretized mindsets, cultures and design consciousness of different nations and regions.

 Analyzed product line, target groups and marketing strategies of key competitors including M&G and LOTUS. Investigated customer satisfaction for current product. Visited market, customer survey, discussed and made competitive product design concept texts. Used the outcomes to direct design. More than sixty projects were productized. Familiarized design flow, mastered relevant principles of structure technics, strengthened consciousness of general parts. Syncretized mindsets, cultures and design consciousness of different nations and regions.