李鹏玉

李鹏玉 Email and Phone Number

企划经理 @ Shanghai, China
Shanghai, China
李鹏玉's Location
Shanghai, China, China
About 李鹏玉

Many years worked in large and medium-sized enterprises market planning department, more than 5 years experience in team management, work conscientiously, clear and logical thinking, good communication skills, understanding ability and organization and coordination ability, can independently complete market research, brand positioning, brand product based derivation, image construction, media construction, public relations activities and integrated communication planning and operation, good at PPT, soft, and other types of host draft copy writing planning and promotion rules, familiar with B2C, O2O and other electronic business platform, the administrative and procurement work experience, strong bargaining power, love the challenge of new project, compressive ability.

李鹏玉's Current Company Details
瑞金(中国)生物科技有限公司

瑞金(中国)生物科技有限公司

企划经理
Shanghai, China
李鹏玉 Work Experience Details
  • 瑞金(中国)生物科技有限公司
    企划经理
    瑞金(中国)生物科技有限公司
    Shanghai, China
  • Greach (Chian) Biotechnology Co. Ltd.
    Planning Manager
    Greach (Chian) Biotechnology Co. Ltd. Oct 2015 - Present
    Shanghai China
    * the company introduced:Ruijin (Chinese) Biological Technology Co. Ltd. is a diversified business group company to industrial park operators as the main body, its business covers hospital investment, medical imaging, health food, health products, household electricity supplier platform.* the main responsibility:Planning center daily management, project management, creative planning, coordination and communication, executive* job description:1, responsible for the formation of the group planning center, develop work plans, job responsibilities, training mechanism and performance appraisal system;2, responsible for group level (investment promotion, opening ceremony, appointed by the general assembly, years later) planning and implementation activities plan;3, the butt of the creation of the center, combined with government policy to carry out expert seminars, research cooperation, qualification and other activities of the program planning and execution;4, responsible for the market research, competitive analysis, brand derivation, event planning, exhibition planning, website construction, new media construction, H5 page production, video clips, material design, etc.;5, according to the sales plan of TV media, broadcast media, outdoor media, print media soft advertising plan and budget, and evaluate the effect after delivery.* part of the work content:1, Guan Rui (Shanghai) medical science and Technology Industrial Park opening celebration series planning;2, participating in the sixty-fifth China International Medical Devices international exhibition booth planning and event planning case;3, crown Rui cup wisdom health products industrial design competition series of activities planning case;4, crown group appointed general assembly planning case;5, "longray health home" settled Suning cooperation project feasibility;6, the crown group after the new year of 2017 and employee recognition conference;7, Hoshimizu Chi series of activities planning case.
  • Carefoods (Shanghai) Industrial Co. Ltd.
    Marketing Planning Manager
    Carefoods (Shanghai) Industrial Co. Ltd. Jul 2014 - Aug 2015
    Shanghai China
    * the company introduced:Kaifu Zi in the background of the GSP pharmaceutical companies, pharmaceutical quality management system, specialized in the Danish original tank imported infant formula milk powder (Na Lemei) in the area of operations and sales China.* the main responsibility:Marketing department daily management, project control, project planning, coordination and communication, administrative execution* job description:1, responsible for product market research, competitive analysis, brand derivation, selling points and visual image building;2, presided over the company's Web site, WeChat public platform and supply system development and construction and content improvement;3, presided over the company's new packaging design, design presentation, inspection and production docking;4, for channel distributors planning, organization (new conference, ordering meeting, road show, exhibition) and other promotional activities, and to evaluate the effect of various activities and follow-up;5, according to the sales plan of TV media, broadcast media, outdoor media, print media soft advertising plan and budget, and evaluate the effect after delivery.6, with the Danish Embassy docking, pay attention to a variety of official promotional activities, and invited the leaders of the embassy to attend the exhibition, new conference and other promotional activities;7, management norms, the end consumer market image, including the display booth, showcase, promotional materials, X display, shopping guide staff dress, behavior and language specification.* part of the work content:1, nano powder Salome brand building and communication feasibility plan;2, nano milk powder will be listed on the new plan;3, one exhibiting 2015CMEF nano powder pregnant baby exhibition plan;4, milk powder market activities implementation manual Na le;5, receiving training manual milk dealers konami.
  • Great Group
    Planning Manager
    Great Group Nov 2010 - Jul 2014
    Shanghai China
    *the company business:Crown Rui is a group based management of diversified medical equipment research and development, production and integration of marketing companies, the main high potential treatment machine, oxygen machine, air purifier, health food and other health products.*the main responsibility:Planning department daily management, activity planning, project control, coordination and communication, administrative execution*job description:1, responsible for the company's brand image planning and construction, that is, research and analysis, value orientation and brand derivation;2, the company responsible for the brand (product launches, expert forum, customer daxiehui, anniversary celebration, exhibition, sales competition, training) and other online and offline promotion activities planning, writing, implementation and monitoring;3, the company responsible for the various brand investment manuals, brochures, promotional materials and publicity night market material planning and production;4, responsible for the overall brand communication system establishment and cost control, planning and integration launch including TV media, broadcast media, outdoor media, print media and other media platforms, and to evaluate the effectiveness;5, responsible for health food Tmall shop settled decoration, marketing planning and promotion operations;6, responsible for the daily management and coordination of the planning department.*part of the work content:1, the construction and implementation of the planning and implementation of the crown group;2, "I and guanrui health Shiboxing" prize essay activities plan;3, crown ruigao potential medical experts discussion forum planning case;4, crown group new year's big customer Association National Tour event planning case;5, crown Rui exhibition of the sixty-fifth China International Medical Equipment Fair planning case;
  • Shanghai Changyi Advertising Co. Ltd.
    Project Director
    Shanghai Changyi Advertising Co. Ltd. Oct 2006 - Jul 2010
    Shanghai China
    *Company profile:Changyi advertising is an advertising planning and business planning based integrated advertising company, mainly to undertake various types of television advertising and event planning, production and implementation.*the main responsibility:Copy writing, customer communication, executive*job description:1, Shanghai television (ICS) foreign language channel "" pretty and intelligent column, program director, responsible for the customer according to the characteristics of the product planning program content, the scene with the film, and later wrote a simple translation of foreign language subtitles and presided over the work.2, Shanghai telecom department of the Ministry of business affairs activities, copy planning and administrative execution2.1 responsible for the completion of the activities of the program in accordance with customer requirements and proposals;2.2 be responsible for the writing of all kinds of documents (PPT, hosting, speeches, press releases, etc.);2.3 responsible for all kinds of activities on site execution, coordination and summary.3, the registered personalized education teacher training project, is responsible for the market research, curriculum development, website construction, project launch and implementation of integrated communication and comprehensive work.3.1 responsible for the establishment of the project marketing team, develop work plans, job responsibilities, training mechanism and performance appraisal system;3.2 be responsible for the market research summary, implementation plan and project budget evaluation;3.3 be responsible for the communication process and the feedback of the market survey on the process of customization;3.4 be responsible for the planning and execution of the marketing plan of the registered personalized education teacher.

李鹏玉 Education Details

Frequently Asked Questions about 李鹏玉

What company does 李鹏玉 work for?

李鹏玉 works for 瑞金(中国)生物科技有限公司

What is 李鹏玉's role at the current company?

李鹏玉's current role is 企划经理.

What schools did 李鹏玉 attend?

李鹏玉 attended 上海建桥学院 Shanghai Jian Qiao University, 复旦大学继续教育学院.

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