* Set up yearly business plan and strategy for local and duty free market* Responsible for planning and managing P&L * Managing all aspects of business including budgeting, merchandising, sales, VMD, store interior, training and marketing* Mediate and negotiate with Chopard HK to develop strategic business plan* Reported by marketing, repair, logistics team assigned for Chopard.* Managing and motivating store managers and sale staffs to increase sales and ensure efficiency* Directly managing 5 local stores and 11 duty free stores* Develop and execute VIP customer programs and exhibitions such as VIP private show and High Jewelry exhibitions.

* Analysed sales figures and forecasted future sales to maximize total sales volume and profit.* Developed core strategy to improve sales and delivered it to each store and evaluate store’s performance.* Managed all aspects of business including open to buy, merchandising, pricing, store project and marketing.* Mediated and negotiated with Duty Free operators.* In charge of communication with Tory Burch headquarters in NY and Samsung.* Participated 5 seasons buying market in NY.* Directly managed 11 Duty Free stores.* Coached and motivated store managers and store staffs to increase sales and ensure efficiency.* In charge of overall staffing recruitment and issues of interviewing candidates, conducting appraisals and performance review.

* Managed 11 distributors and retailers in Korea, China, Taiwan, HK, Malaysia, Singapore in local and Duty Free.* Responsible for annual budgeting, P&L, merchandising, pricing and year-end reconciliation with distributors.* Developed marketing and PR plans/campaigns in compliance with the guideline from Fendi Rome.* Analysed sales and inventory and developed strategic plan by country in view of product, place, promotion and price.* Mediated and negotiated with partners for strategic plan to be delivered in the field. * Renewed business contract with distributors by negotiating favorable terms and conditions* Participated Watch and Jewelry Basel Fair and Singapore TFWA every year and presented novelties and received an order. * Coordinated merchandising and quality issues between Swiss head office and distributors. * Conducted regular brand, product and after sales service training with retailers.* Stayed sensitive about local regional market trend and found potential partners to bring in new business opportunities.

* Managed all aspects of sales, merchandising, VMD, staff training and inventory control for 11 watch corners and 8 Fendi boutiques.* Set up sales goal and developed in-store promotional activities to achieve the goal. * Mediated and negotiated with Duty Free operators.* Reported business performance and analysis to the wholesaler, Taramax on a regular basis.* Participated Watch and Jewelry Basel Fair and placed an novelty order.* Conducted training on product, VMD and after sales service.* Coached and motivated sales associates to increase sales and ensure efficiency.

* Prepared initial business plans and merchandising strategies.* Supported preparing yearly budgeting, quarterly revisions and OTB.* Assisted a brand manager and Duty Free operators in buying sessions in Milan, Italy, twice a year.* Prepared and reported sales and stock analysis to Fendi HK.* Supervised daily-based operation of 10 duty free boutiques and developed sales promotion plan to increase sales.* Managed 2 license agencies for tie, scarf and eyewear.

* Analysed and forecasted sales and stock procurement and controlled delivery schedule and risk. * In charge of Samsung Wireless Division in all aspects of order, shipment and customer service.