Having graduated from Singapore Management University (SMU) in 2021, I have developed a keen interest in understanding what drives numbers in the ever-changing K-beauty industry. Having cultivated an affinity for public speaking through my years of experience in the performing arts, I believe in the power of Social Media Marketing to reach masses and impact many more. A highly motivated individual with great mental tenacity, I always strive to give off my best in all circumstances; be it in the classroom or in the pursuit of my hobbies. I owe the self-confidence I have built today to my heavy involvement in the performing arts from a tender age -- ranging from musical theatre to dance. Feel free to drop me a message if you'd like to connect!
Skinidea
View- Website:
- medipeel.com
- Employees:
- 7
-
Operations And Marketing ManagerSkinideaSeoul, South Korea -
Marketing ManagerSkinidea Jan 2024 - PresentSeoul, South Korea- Planning of overall marketing strategy for the US, Singapore, Vietnam and Philippine markets on a monthly basis- Launched TikTok Shop Singapore- Strategic Marketing on TikTok Shop US- Operation of Sales Platforms Shopee, Lazada, and TikTok- Day-to-day Sales Tracking- Price Setting Strategy- Influencer Marketing Strategy: Seeding of mega, nano, and micro influencers- Holistic approach toward sales and operations- Shipping of goods and logistics from Seoul, South Korea, to associated markets -
Associate Account ExecutiveThe Hoffman Agency Mar 2023 - Dec 2023Seoul, South KoreaAssisting with the roll-out of both traditional Public Relations and Digital Campaigns alike, as well as day-to-day administrative support. Clients include Zoom, LG Energy Solution, Supermicro, Rockwell Automation and Samsung Display. -
Teaching AssistantSingapore Management University Aug 2021 - Nov 2021SingaporeAssisted Associate Professor of Communication Management (Practice) Tamas Makany in the running of his 13-week undergraduate program - "Design Thinking and Communication." -
Group Communications InternBolttech May 2021 - Jul 2021SingaporeAssisted with a wide variety of internal communications for organisation-wide distribution across 26 markets (e.g., monthly newsletters across several departments, weekly media reports, C-suite communications etc.). Participated in the crafting of investor and C-suite communications in preparation for the firm's recent US$180 million series A funding, the largest of its kind in insurtech history. Also supported the acquisition of i-surance, which saw the addition of 12 European markets to our existing network. Provided day-to-day administrative support on various media (e.g., Outlook, Microsoft PowerPoint, Microsoft Word, video-editing platform Shootsta, etc.). -
Teaching AssistantSingapore Management University Oct 2020 - Nov 2020SingaporeAssisted Associate Professor of Communication (Practice) & Area Coordinator of Communication Management Mark Chong in the running of his 8-week MBA Program - "Storytelling for Brands and Leaders." -
Public Relations InternThe Hoffman Agency May 2020 - Aug 2020Singapore, SingaporeWorked on strategic new business pitches, rolling out new quarterly campaigns and daily media monitoring tasks in close collaboration with a variety of experienced teams across Singapore, Hong Kong, Indonesia, Korea, Japan, ANZ and Shanghai. Clients ranged from B2B firms such as Lenovo Data Centre Group, Ripple, AppDynamics and ST Telemedia GDC to B2C tech firms in the likes of Twitch and Zoom. Won new business pitches for Snapask, ST Telemedia GDC and Collab Asia through strategic digital media inputs as well as lay of the land research contributions. -
It Project Management Operations InternMarriott International Jul 2019 - Jan 2020Singapore• Spearheaded the ‘iT Marketing Initiative,’ which comprised of internal and external marketing initiatives on a regional scale (APAC).• Generated creative content for the team, extending from corporate to more informal videos, EDMs, PowerPoint decks and posters. • Produced an Integration Timeline video titled ‘Our Journey,’ which was screened at the 2019 Asia Pacific HTNG Conference in Bangkok, Thailand (16-18 September 2019). • Facilitated inter-department communication.• Field development of On-Property IT Associates.• Monthly tracking of regional On-Property Associates’ training trajectory. • Actively assisted in ad hoc translation tasks (Korean to English and vice versa). • Assisted in the planning and execution of our Team Building Trip to Phuket, Thailand. • Participated in and co-hosted Team Calls (e.g. APAC Continent Calls, Educational Calls, Catch-up Calls, etc.) • Day to day administrative support. -
Human Resources DirectorSmu International Connections (Icon) Camp 2019 Mar 2019 - Aug 2019Singapore• Facilitated the recruitment of Facilitators, Clan Heads, Helpers & Sub-committee Members• Managed and executed Meal Planning for 471 participants• Facilitated direct communication with international and local participants • Managed check-in and check-out process throughout duration of Mock Camp & Actual Camp • Worked with other departments to facilitate the smooth execution of ICON Camp 2019
박산혜 Education Details
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Political Science & Corporate Communication -
Singapore-Cambridge 'A' Levels -
Methodist Girls' SchoolPrimary To Secondary Education
Frequently Asked Questions about 박산혜
What company does 박산혜 work for?
박산혜 works for Skinidea
What is 박산혜's role at the current company?
박산혜's current role is Operations and Marketing Manager.
What schools did 박산혜 attend?
박산혜 attended Singapore Management University, Anglo-Chinese Junior College, Methodist Girls' School.
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