박상순 Email & Phone Number

Seoul, South Korea

SVP & Country Manager 04/2021 – 04/2023Re-organized core business processes to enhance work efficiency and collaboration.Hired strong talents to the key positions; Marketing, HR, Legal, Corporate Planning, Logistics and IT manager.Developed business boost-up strategy and successfully executed to drive business turn-around including Introduced new business (commission) model and new incentive program for the sales forces in Nov. 2022.FY 2022 YoY 34% sales growth while WFE JP, TW, HK sales decreased 20%~40%. FY 2023 YoY 9% growth in sales until April.Successfully launched new version-up products to the market in Oct. 2022 with minimum conflicts and legal problems Successfully led server migration & redundancy project which increase the system stability of the core business systems including sales management system and member database

Seoul

3rd largest Korean search, content and chatting service provider. Rebuilt company vision and created new business opportunities to turn-around the business. Launched a new social network based mobility service and contents management operation to assist AI and navigation service of SK Telecom.Enhanced cost efficiency and profitability of the business. Reduced over 100% of yearly amount of operating loss in 4 years. Successfully managed team of over 300 employees and fostered changes in company culture to be more active, challenging and accountable.Held monthly all hands meeting to share vision, progress and mutual communication.

Jung-Gu, Seoul, Korea

CEO at Joins.com (Mobile & Web Publishing, Content Distribution )Digital media service provider of the largest Korean media group (JMNet, Joongang Media Network Group), including Joongang newspaper, JTBC and multiple magazines.Led digital transformation of JMNet’s media - service and business model.Centralized IT and business resources of various digital media services.Started joint news service with MicroSoft. (JoinsMS.com, 2010-2012)Developed content management system and set up content sales team.Developed ad network platform and started network ad business.Led successful recovery from emergency breakdown caused by cyber-attack.CIO of Joongang Media Network GroupHead of digital media strategy, technology and investment.Developed JMNet media digital transformation strategy.Led shared IT service project in system infra-structure and technology asset.Setup long-term IT investment plan for JMNet media group.Developed JMNet privacy policy and assessment of the companies in the media group.CEO at Joongang C&C (Si, SM Business)System, security and infra-structure provider of JMNet media.Re-organized and set up core tech team to manage operations of major media system systems including newspaper, magazine printing as well as JTVC broadcasting.Consolidated JMNet’s system infrastructure, security and system operation.Setup cyber security team and defined work processes

Bundang

NAVER, SeoulVice President, Revenue, 09/2006 – 04/2009Largest search engine and technology platform company of Korea.NBO (Naver business officer, head of revenue), CRO (chief risk management).Led strong growth of ad sale operation. Search ad revenue grew CAGR 60%, display ad revenue rose CAGR 30%.Developed long-term business strategy and introduced data driven decision making processes. Enhanced the transparency of the operation and sale units.Developed search ad sales and operation platform (Click Choice).Setup risk management team and define work scope.Naver CloudVice President, Brokerage Business, 05/2009 – 02/2010Naver Cloud is the leading cloud and commerce company of Korea, 100% owned company of Naver.Head of brokerage business; shopping, real estate, car, coupon and etc.Designed and launched a new search-based shopping comparison service (‘Jisik Shopping’). Revenue increased CAGR 35% in 2007-2009.Designed and launched real estate brokerage business (‘Hwakin-maemul Service’). 30 billion KRW revenue in 2012 (which was a cost center with 6-7 billion KRW spending in 2008).Led development of ‘Naver Checkout’ service (which now called ‘Naver Payment’, a starting project of current Naver finance business).Initiated various brokerage business projects, including mobile coupon business, music/movie download business, etc.

Seoul

Head of MarketingHead of Business, COOLargest and most profitable open marketplace company of Korea.Head of marketing, category management, COO of marketplace business.Setup core processes of key business activities including buyer/seller acquisition, activation and retention.Designed and ran most efficient marketing programs and operation, which became the standard of other Korean company’s digital marketing operationSuccessfully delivered a business model transformation project, which is currently running in eBayKorea, 2002.Benchmarked eBay’s best practices and fully localized to best fit to Korean marketCreated a unique open marketplace model unlike any other eBay countries, which is currently running in Korea.Revenue increased CAGR 80%, volume CAGR 90% from 2002 to 2006.Actively co-worked with ebay US and brother companies in other countries.Setup ‘Trust & Safety’ operation to deal with conflicts in the marketplace transaction.Led development of marketing data analysis system.

Headquarter of global sales and marketing strategy and operation.Project leader of Samsung Electronics’ ‘Marketing Information System’Participate in various pricing and branding projects in abroad.

Seoul, South Korea

Headquarter of Samsung conglomerate’s new management innovation project. Assist development and diffusion of Samsung’s new revolutionary management policy to entire Samsung conglomerate.Participated in customer satisfaction quality evaluation of Samsung operations.Participated in GE US and Samsung Electronics alliance project.