2016.12 ~ Current Won International (Korea’s leading hotel supplier)- Main business: Won International is one of the Korea’s leading hotel supplies, exclusive distributor of internationally renowned hotel amenities (cosmetic brands) and other room supplies to mostly 4~6 star hotels, resorts and villas that are accepted as premium accommodation properties by (inter)national hotel guests.• Responsible on sales and marketing of Italian-owned La Bottega brands in Korean market • Liaise and communicate with La Bottega’s regional office in Shanghai, China to actively drive the brands mostly in Korea’s tourism accommodation in premium hotels, resorts and villas.• Establish annual business plan and budget to strategically drive sales in appropriate marketing action plans agreed• Implement trade action plans in participating international/domestic trade shows such as hotel fairs .

2014.11 ~ 2016.11 North Sea & Polar Co.Ltd • Start-up franchise business of trendy dessert café, considering • Directly manages two stores, named "Buk-hae-bing-su: at Dongdaemun and Shinsegye Department Store Gangnam • Sells ice flakes, shakes, bakery, soft drinks and coffee, targeting 20~30 females. • Gross sales : KRW 1.1BN as of 2015 ; 12 employees SALES & MARKETING DIRECTOR • Marketing : Menu, pricing, space innovation/interior, brand identity etc overall marketing duties • Sales : Focusing overseas franchise extension business in Japan

2002.03 ~ 2014.06 PERNOD RICARD KOREA manufactures, imports and distributes spirits and wines (Imperial, Ballantine’s, Chivas Regal, Royal Salute, The Glenlivet, Jameson, Absolut Vodka Beefeater gin, Kahlua liqueur, Malibu rum, Olmeca tequila, Mumm/Perrier Jouët champagne and Jacobs Creek wines etc.) ; Gross sales : KRW 292.2 BN ; Approx. 270 employees IMPERIAL BRAND MARKETING MANAGER/TEAM LEADER • Brand Strategic Planning: Brand Compass/Platform setting, Campaign creative development, media mix proposal, implementation and analysis. 360 holistic communication message development, execution and analysis • Annual Brand Plan / 4 Year Plan Setup: Proposed key initiative and strategy through key issue analysis, Profit analysis by SKU, Budgeting and cost monitoring; Pricing strategy proposal • Design Research: Executed consumer U&A Study, Brand Equity Study, Focus Group Discussion, On-premise tracking Study, Retail Off-premise Tracking Study etc. and proceeded ad hoc projects closely working with PR Asia region. • NPD/Innovation: Launched variety of line extension and NPD products based on the portfolio strategy; Brand identity process, tied with professional local/international design/branding agencies. • Promotion/Event: Planned and implemented various kinds of promotions and events to increase brand image building and to boost sales for core target consumers (on-trade venue/retailer/digital/mobile/outdoor/print overall); Tens of trade shows executed targeting national wholesalers and keymen. • Merchandising : Point-of-sales items development to increase brand exposure and to boost sales in line with venue styling • Miscellaneous: Managed brand-related agency/vendor; Communicated with internal/external stakeholders; Drove brand publicity.

White IT (IT venture affiliate of White Communication, creative agency for SK Telecom) : Main business: Web contents providing and development of profit model between IT ventures MARKETING MANAGER1) Main Tasks Strategic alliance, business modeling, affiliate (revenue-sharing) program development, on-line promotion/event and public relations. Contents development projects for online business models for clients  Participated graphic-bases wireless internet advertising planning and real-time web casting product project.2) Major Performances Launched customized contents providing website thru electronic stamp Planned acquisition/retention program thru contents strategic partnership with local/international film maker/distributor, NGOs, entertainment companies Participated in joint-venture of wireless internet for IMT-2000: SK Telecom, Netsgo and Neometel etc.

Doosan Seagram (Joint venture of Doosan Group and Canadian spirits company)- Main business: Manufacture, import and distribution of spirits and wines (Windsor, Ballantine’s, Chivas Regal, Crown Royal etc.) Brand Manager (Jul 98 ~ Jul 2000) /Sales Reps (Dec 96 ~ Jul 98) 1) Main Tasks On top of basic tasks of brand strategy planning, as a brand manager for young adult brands, implemented brand/bar styling support thru market/consumer segmentation, cycle promotion operation, development of Point-of-Image, development of POSM for consumer and trades, Gifting set development, brand training and education (Jul 98 ~ Jul 00) Sales, credit management for primary/secondary customers, On- and Off-trade promotion execution, merchandising support (Dec 96 ~ Jul 98)2) Major Performances Brand portfolio and stretching strategy setup for young adult category brands : 225% sales growth versus previous years ; line extension of new flavoured Absolut Citron launch, first flavoured in Korean market By introducing venue cycle promotion concept with strategy of multi-portfolio plus premium pricing, young adult brands were expanded fast, especially at the low market share venues.  New entry to hypermarket and CVS thru fancy package development (miniature series)