Nestle Health ScienceLead the Brand and Business Launching in Korea, in line with global brand expansion direction and local market needs

GerberLead the global baby food brand business in Korea. Focused on the brand awareness, education, experience, and loyalty.

Nutrition - Gerber&illumaImplement the trade mkt activities incl promotion, posm, listing expansion, and business optimization

Pulmuone (Seoul, Republic of Korea) 2014.07 ~ Now Trade Marketing_Category Management○ Managed strategy plan, KPI, Process innovation, and execution for organization-Establish KPI for sell environment (RSS/RFS) to improve Competitiveness on the field※ RSS(Relative SKU Share) / RFS (Relative Facing Share) : Digitize visual competitiveness -Set on the process-index to take action for contingency plan in advance○ Negotiated projects and executions with clients(distributors)-Managed cooperation and projects for improvement of sales point, especially for growth of strategic category -Enhanced weaker category intensively by expanding sku/facing with distributors-Handled many CM projects with Big3 Hyper, SSM, and provincial distributors- Find out new business partners – Icoop, the distributors on colleges in Korea-Prosecuted project by withdrawing promoters&giveaways to improve profit on the oriented competition : Reduced cost 47% of promoters&withdraws but net sales remain same level ○ Managed in-store-marketing -Managed integrated in-store-marketing tool such as display on the shelf, VMD design, and store layout○ Support sales and marketing team in line with company’s directionPulmuone (Seoul, Republic of Korea) 2010.09 ~ 2014.06 Account Manager ○ Managed clients and improved sell environment to accomplish the goal-Managed order system and developed promotion tool-Offered solution for each retailers with many experiences of all kinds of retailers [Major achievements]○ Achieved over 100% KPI goal in sell environment and continuously managed it as KPI of business unit○ Promoted strategic category (Natto) by expanding facing/module in distributors, made its growth rate over 56.3%(2017)○ Expanded facing of strategic category 30.0% on average○ Reduced cost 47% of promoters&withdraws but net sales remain same level○ Developed work process manuals of display/POSM and distributed them for internalization by organization