Sun-Woo Heo Email & Phone Number

AI Music Recommendation Diary App "MUDA"- Developed LLM-based music recommendation algorithm- Finalist in the Campus Town Startup Competition at Sungshin Women's University- Achieved 266% of the crowdfunding goal on Tumblbug

Seoul, South Korea

AI Innovation Team / Risk Management Team- Conducting data analysis (including cohort analysis) to enhance order systems- Automating analysis reports- Forecasting receivables collection using time series methods

Development of LG Electronics Marketing Dashboard (Client: LG CNS)- Developed an automated weekly crawler to collect SNS data for three LG Electronics brand divisions (Global, Signature, UltraGear)

Development of Churn Prediction Model for Celebrities/Fans in FANCIM-M- Implemented churn prediction using TabNet, integrated with the data pipeline for model serving (BigQuery, Airflow)- Extracted prediction values and XAI factors (Attentive score), integrated with the internal dashboard

Seoul, South Korea

Market Impact Study of SSM (Super Supermarket) Openings (Seoul Metropolitan Government, June 2022 - August 2022)- Performed time series modeling using AI algorithms (GRU).- Forecasted revenue changes for small businesses.SME Status Survey Analysis (Small Enterprise and Market Service, May 2022 - July 2022)- Conducted basic statistical analysis based on survey results.- Performed comparative analysis with related statistics.- Derived policy implications and recommendations.Survey on Consumers' Experience with Smart Technology (Small Enterprise and Market Service, May 2022 - June 2022)- Developed survey questions to examine smart technology experiences.- Conducted basic statistical analysis, cross-analysis, and IPA analysis.Performance Study and Analysis of Gyeonggi Local Currency (Gyeonggi-do Market Revitalization Agency, February 2022 - May 2022)- Established performance indicators (KPIs) based on the Result Chain Model.- Analyzed BC Card and local currency sales data.- Extracted insights from the performance analysis.Online Platform Growth Survey (Win-Win Cooperation Fund, March 2022 - April 2022)- Collected approximately 40,000 financial data entries of domestic SMEs using BeautifulSoup.- Analyzed and visualized financial ratios by industry sector.

Institute of Knowledge Services, Hanyang University- Research on IC-PBL Educational Methodology for Training SME Consultants Leading the 4th Industrial Revolution Era (National Research Foundation of Korea, Nov. 2019 - Feb. 2022)- Research on the Advancement of Public Institution Safety Activity Evaluation (KOSHA, Apr. 2020 - Oct. 2020)- Diagnosing Resilience and Safety Subculture (Korea Western Power Co., Ltd., Jun. 2020 - Dec. 2020)

Master Of Science In Management Consulting, 4.5 / 4.5

- Master's Thesis : A Study on Machine Learning Methodology for Bankruptcy Prediction in Imbalanced Datasets - BizBig(Business Bigdata.

Bachelor Of Science In Business Administration

- Minor in Advertising and Public Relations - Scholarship from SAMSUNG Group - Cum Laude

Education record

Activities and Societies: Filmmaking Club