정성우 Email & Phone Number

판교

전략 과제 분석, 실적관리, 경영계획 수립, 인력 관리

Responsible for Korea e-Commerce business and sales strategy • Establish e-Commerce channel's operational strategy and manage business for watch and leather brands such as House Brand (FOSSIL, SKAGEN) and Portfolio Brand (Emporio Armani, Michael Jacobs, DKNY, Michael Kors, Diesel, Tory Burch, A/X, etc.)• Establish and operate the e-Commerce business strategy with Hong Kong APAC.• Develop customer understanding, engagement and branding in line with corporate guidelines and region strategy.• In the process of reorganizing the Korean site under control of Dallas headquarters in the U.S. (To be opened in July)• Develop acquisition marketing & advertising strategies, establish content management policy to improve conversion rate and CTR (Click Through Rate), etc.• Establish and manage sales strategies by company's global product class.• Manage monthly advertising strategies and P&L, manage media agency under annual budget.• Manage & expand the e-Commerce alliances such as Naver, G-market, Auction, 11th Street, SSG.com, Lotte.com, Hyundai Mall, GS Shop, AK Mall, etc.

대한민국 서울

1) Responsible for e-Commerce business and sales strategy • Developed marketing & advertising strategies, to improve conversion rate and CTR (Click Through Rate), etc.• Established and operated a product portfolio strategy that matched the properties of the e-Commerce channel, managed differentiated products for e-Commerce and developed product assortment strategy each season.• Established and managed KPIs, sales, budget and P&L.• Managed monthly advertising strategies (SEO & SEM) and managed media agency under annual budget.• Managed & expanded the e-Commerce alliances such as Naver, G-market, Auction, 11th Street, Lotte.com, Hyundai Mall, GS Shop, Coupang, Wemakeprice, Tiketmonster, Interpark, AK Mall, etc.• Managed & executed all marketing plans and strategies.• Manage on a daily basis track sales and review orders• Established the long-term and short-term strategies of e-Commerce.• Executed e-commerce operations: order management, fulfillment, distribution, customer service, site performance.• Managed the execution of email campaign, customer segmentation and targeting and promotions, etc.• Accomplishment: - Increased sales by about 2.8 times and improved ROI by about 60% reduction in marketing costs of the same efficiency standard.2) Responsible for large and medium-sized mart sales strategy, product marketing and product portfolio management• Managed & developed sales strategies of new products and portfolio management and revenue management of managed products. Managing consumer sales operations and promoting large events.• Promoted & Driven consumer sales activation strategy and big event promotion management.• Formulated and executed marketing strategy for own products that are joining to large mart.

대한민국 서울

1) Responsible for category management for CJ mall financial insurance mall business strategy / web & mobile service planning / marketing / product merchandising (No.1 Financial insurance mall at e-Commerce in Korea)• Conducted & built financial insurance mall service and business strategy for CJ mall.• Project manager of mobile service plan and related marketing progress.• Established and managed monthly sales and cost budgets under P&L• Established and managed KPIs and budget plan for management plan.• Managed acquisition marketing and advertising strategies (SEO & SEM) and managed media agency under annual budget and ROI• Managed the execution of CJ mall email campaign, keyword & banner marketing (including remarketing), promotions, etc. • Develop acquisition marketing & advertising strategies, increase efficiency, establish content management policy to improve conversion rate and CTR 2) Merchandise Director for insurance, financial product and Business Alliance for CJ mall• Sourcing for Life insurance, indemnity insurance, car insurance for sales.• New Business Alliance and Launch 3) Collaboration CJ mall and CJ group’s alliance integrated marketing• Developed CJ group’s alliance integration point project that links CJ ONE and CJ O shopping.• Participated in CJ Mall service renewal project- Developed site renewal, MY page and search renewal projects.- Participated in CJ Mall category analysis project4) Cooperation of web service / content open and advertisement promotion through partnership

대한민국 서울

1) Conducted the strategy for establishing a real estate online service / business strategy and renovation the business structure2) Project manager for strategic financial web service development and implementation3) Responsible for the insurance / card / investment online service section4) Interconnected web services between interrelated services in Daum platform

학사, Information System

Education record