Brand Manager
Current[Key Achievements]- Successfully launched and drove the growth of the brand 'Himmune Protein Balance Active'- Led and managed the growth of protein beverage category sales[Key Responsibilities]- Developed new brands and enhanced a brand portfolio of Himmune: Himmune Protein Balance Drink/Active,(Protein beverage), Himmune Caremate (Special medical purpose food) - Launched or renovated two new brands and seventeen products in total - Managed sales and profitability - Planned annual budget plans, and tracked and adjusted them on a monthly basis - Planned and executed ATL/BTL marketing plans including TVC, digital marketing execution, PR activities, etc. - Managed a task force team for a new aseptic plant’s establishment