Sunghee Park Email & Phone Number

서울

Managing Director in Business Development and Retail(Duty free included) Biz SectorManaging the operation of several brands at duty free store in HainanDiscovering and developing new brands for Hainan duty free in China and Airport duty free in KoreaHead of Total Category Merchandising, in off-line and e-commerce in HainanResponsible for all Categories and brands, stock inventory and margin negotiationAchieve different ranges for different stores and sales channel based on client diversityDevelop store layouts and communicate with the brands on the store negotiations

대한민국 서울

Global Brand Sourcing and brand development- Research new brands & explore new business opportunities (Local & overseas market visit / International & travel retail fairs / Online research / Magazines & news / Contacts, etc.)- Brand assessment and feasibility studies on potential brands- Preliminary negotiations for feasibility studies and business proposal with target brands Business plan & development- Build business plan for potential business - Identify potential location with the analysis of potential market & profitability, generate Market research & development for new business development- Channel research (Duty free / Department store / Other retail channels in local market)

대한민국 서울

Head of Total Category Merchandising- Responsible for all brands, stock inventory, and margin negotiation- Achieve different ranges for different stores based on client diversity- Develop store layouts and communicate with the brands on the store negotiations- Conduct annual business meetings on stock inventory, brand sales forecast and promotional plans- Monthly meetings with key clients on sales performances and marketing plan for the year- Quarterly budget meeting with the brands and sales forecast and upcoming trends and channel segmentation (online and offline sales)- Recruit BA and in-store sales team for all the stores for maximum performance

대한민국 서울

Responsible for Merchandising Strategy Team- Analyze market trends in Korea and overseas markets (US, Japan, Indonesia, Vietnam) where we had stores for each store specific product categories, zoning and renewal if needed - Conduct merchandising strategies for local and global teams in order to improve the sales turnover with the main focus for the stores being the Cosmetics category

Seoul Korea

- Managed layouts and brand mix of all Liquor, tobacco and confectionery goods- Developed yearly budgets and overlooked all POs for all of the brands in all stories - Planned sales projections with each store and the brands and suggested diverse promotions to reach targets through diversified analysis- Improved terms and conditions of each brand in each stores business plans and manage inventory and sales- Negotiation and maximizing the business unit for profitability - Communicated with both the brand agencies and headquarters (both Headquarters and Regional zones) for marketing promotions, products launches and sales personnel managements- Weekly meetings with local stores on sales, merchandising and performances - Implement regional best practices to Korea market to increase sales productivity - Attend annual global retail meetings and exhibitions in Cannes, Singapore, and Hong Kong for further sales improvement meeting with the brands

Seoul Korea

Chief Buyer in Merchandising teamWatch & Jewelry- Managed and opened boutiques for Chaumet, Omega, Breguet and Blancpain - Launched other high-end brands within the Duty-FreeMen's Wear and leather goods- Managed brands like E. Zegna, Hugo Boss, Bally, Missoni, Testoni and other men’s brands- Achieved the direct business through the brands directly without having the agency in between

Seoul Korea

Offshore Business Conducted a textile trading business for Turkey, Poland, Russia, Chile, etc.Built business rapport with over 100 clients and achieved 30 million sales per year

- Planned and coordinated team staff- Prepared regular meetings with the press and reporters