Public Relations Assistant
• Supervised media photo shooting including magazine cover, celebrity sponsorship, and managed sample loan requests by working with the appointed PR agency• Planned and Managed production of social media assets in line with product launch schedule and brand campaign• Monitored and Analyzed PR Coverage with agency and reported to HQ (Print, Online, and Digital)• Ordered & distributed Print, OOH, DOOH advertising materials in line with brand campaign schedules• Supported in creation of magazine advertorial development and online brand news• Planned Celebrity and Influencer SNS Seeding and developed Recap report to increase KPI• Managed SAP Gemini system as a team’s key user and handled Consignment and FOC cases• Assisted in planning and execution for Local Pop-Up Events and related activities.• Worked closely with legal and finance team to manage PR Expenses and uploaded Purchase Order through SAP system