2013.04 – Present BMW financial services Korea2013.04~ Present ( Sales & Marketing, Sales strategy manager) Sales strategy set up Business planning and Sales strategy set up.  Key account management (BMW Korea, Dealers and Brokers) Product management & New product development. Promotion development (Motivation and engagement plan)  Achievement New product development (RV guaranteed operating lease and installment) Various co-promotion program development  Required skills. Communication & negotiation skills. Comprehensive knowledge on financial ProductADDITIONAL INFORMATION Fluent in English ( Advanced) Proficient in Microsoft Office products. - Excellent in Excel with and data analysis skills.- Excellent in PPT with presentation skills.  Proficient in Data mining tools (SQL)

2007.10~2009.09 (Branch, Private loan consultant)  Delivered the best solutions to customers regarding their financial needs / Best 30 performer award in 2009 H12009.09~2011.11 (Loan product team , product manager) Main role Product maintenance and New Product development  Sales strategy set up  Key KPI management : New sales , Attrition , Profitability and etc. Achievement Developed triggers and propensity models for cross sell  Anti-attrition system, Attrition gating model reduced attrition by 10% in 2011 COFIS-based product and New hope loan development. Required skills. Comprehensive knowledge on financial Product Working level knowledge on risk, finance and IT of financial products.  Communication skills2011.11~2013.04 ( Customer portfolio management team) Main role (Marketing) Customer segmentation (Profiling & analysis) Best value proposition development. Main role 2 (Business Project management) Revamp bundle product structure. Achievement # of Active customers increased by 35k from 2012 3Q to Feb.2013. the number of products per customer increased from 2.9 to 3.2 in 2012 Required skills. Strategic mind and Proactive attitude. MIS Skills.