Alex Yu Email & Phone Number

Suwon

I am now working for Samsung Electronics on Family Hub refrigerator product planning and new business development working with partner companies. I joined in Samsung Electronics in 2012 and started my career at Visual Display of Samsung Electronics on Smart TV brand marketing and global communications. After two-years experience at VD division, I moved to Media Solution Center to work on cross-funciton Smart Home project across the company. At MSC, I was responsilbe for smart home business… Show more I am now working for Samsung Electronics on Family Hub refrigerator product planning and new business development working with partner companies. I joined in Samsung Electronics in 2012 and started my career at Visual Display of Samsung Electronics on Smart TV brand marketing and global communications. After two-years experience at VD division, I moved to Media Solution Center to work on cross-funciton Smart Home project across the company. At MSC, I was responsilbe for smart home business strategy and service planning. Also, I played a key role to showcase the leadership of Samsung Smart Home through the global consumer electronics shows such as CES and IFA. Now, I am workin on new IoT appliance products and service planning, new business development with partnership around the globe. Show less

대한민국 서울 중구

Manager, Corporate and Product Communications (Public Relations)• Specialized in media communications such as press release, media relations, corporate and product crisis management by building strong relationship with journalists• Managed communication strategies and plans for new product and corporate issues - Chevrolet brand launch in Korea, GM’s global mini and small car project, New GM Establishment, GM Advanced Technologies such as Hydrogen and Electric-powered future… Show more Manager, Corporate and Product Communications (Public Relations)• Specialized in media communications such as press release, media relations, corporate and product crisis management by building strong relationship with journalists• Managed communication strategies and plans for new product and corporate issues - Chevrolet brand launch in Korea, GM’s global mini and small car project, New GM Establishment, GM Advanced Technologies such as Hydrogen and Electric-powered future vehicles• Demonstrated ability to plan and organize media events for new products and brands - new product launch events, global motor shows and new product design preview events• Served as a communication specialist in the cross-functional teams globally formed for global strategic communication projects – global auto show planning and execution such as Chevrolet Volt unveiling at NAIAS, Mini-Triplet Concept Car debut at New York International Auto Show, GM Tech Show and New GM reorganization project • Managed President Identity activities as a member of the strategic communication committee to assist CEO and top executives on strategic media communications• Led the task force team to oversee social media communication activities as part of Chevrolet Cruze launching event – managing social media events such as the industry-first live webcast of a new product launch show and test-driving events• Orchestrated a project to evaluate media communication performance in cooperation with Prime Research Institute Show less

석사, 경영전문대학원(Global Mba)

학사, 신문방송