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Brand Marketer with 6 years of experience. MUSINSA, HQMarketer, User Acquisition Team / January 2023 – now-Planned and executed marketing actions to acquire new store buyers-Improved in-app user journey to enhance first-purchase conversion rate-Developed traffic inflow strategies and executed campaigns to acquire new traffic-Planned and managed programs to acquire new buyers-Planned and executed co-marketing campaigns with other brandsInnocean Worldwide, HQAccount Executive / January 2019 – February 2022-Increased business volume of the client by 32% proposing adequate communication strategies-Managed 11 advertising campaigns in a year coordinating related departments and clients-Executed ATL and BTL integrated marketing campaigns-Executed domestic and global campaign-Built close relationships with clients to understand their marketing and branding objectives-Handled administrative process for campaign execution-Clients : Hyundai Card, Hyundai Motors Group, HITEJINRO etc.

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