Next Connection / Connections & Data
[MKT Next connection] Connections & data Participated in building winning content strategies through media partnership & sponsorship deals for key ABI Brands - Cass, Hoegaarden, and Stella Artois- Day to day operation of top strategic creator partners including Sandbox, Esteem, Naver Webtoon - Collaborated closely on campaigns to build brand awareness and acquisition by using social media and AI platforms (such as TikTok and Snow)- Led 2024 Sponsorship Opportunity Map, creating new experiential opportunities for key brands that includes ‘Cherry Blossom Festival’ and the ‘Lovesome Festival 2024’- Generated + 19,000 contents in total, resulting in 58M views & 4.3M engagement, that was recognized as the Best Summer smash campaign