Key To Way (Cordence Worldwide 한국 지사) 베트남 전문위원Key To Way는 Cordence Worldwide의 한국 지사로 글로벌 네트워크를 통해 세계 최고 수준의 경영 컨설팅 역량과 전문성을 보유하고 있습니다.Cordence Worldwide는 전 세계 각지에 위치한 민간 및 공공부문 고객의 성과 창출을 위해 경영 컨설팅 서비스를 지원하는 멤버펌 간의 글로벌 파트너쉽을 뜻합니다. 각각의 멤버사들은 세계 최고 수준의 역량과 전문성을 공유하고, 고객의 특정 니즈에 대응하기 위한 다국적 컨설팅 팀을 활용합니다.Yu Young-kuk is a Vietnam market expert with 14 years of experience in Vietnam, having overseen sales and marketing for luxury skincare brand Sulwhasoo and premium brand Laneige at AmorePacific's Vietnam subsidiary. He also served as the head of the distribution subsidiary of NICE Group in Vietnam, well-known for its credit rating services, where he engaged in cosmetic brand planning and consulting targeted at local Vietnamese companies.Based on his hands-on experience in Vietnam, his market analysis books "Why the Vietnamese Market?" and "Vietnam Rising" are considered must-reads among Koreans stationed in Vietnam. He has been writing columns on Vietnam and ASEAN issues, such as "The Vietnam We Don't Know" and "ASEAN: So Close, Yet So Far," for "Weekly Kyunghyang" magazine for four years.He is a regular guest on popular economic TV shows like "Sampro TV," and has appeared on MBC's "Economy Within Reach with Lee Jin-woo," KBS's "Success Scent with Lee Dae-ho," and SBS's "Midnight Invites," providing commentary on various aspects of Vietnamese politics, economy, and society. Additionally, as a Vietnam expert for Korea Investment Management, he produces YouTube content and provides lectures and consulting on Vietnam market entry to major Korean companies such as Samsung Electronics, Hyundai Motor Company, and LG.

베트남 소매 시장 진출 법인 설립 및 운영

2017.08 ~ Current General Director NICE Retail Vietnam Consulting for Korean Companies planning to enter VietnamCosmetic Marketing and sales in Vietnam Market2. 2012.11 ~ 2017.04 Amorepacific Vietnam Office- Cosmetic Brand Laneige / Sulwhasoo Marketing Manager 3. 2011.03 ~ 2012.10 Study in VietnamStudy Vietnamese in Vietnam National University – Ho Chi Minh City Univ. Of Social Sciences and Humanities4. 2005.12 ~ 2011.01 Amorepacific Seoul HQShampoo brand Ryo marketing 5. Press exposureAuthor of the book Appeared On MBC Radio Appeared on Money Today TV economic program Writing a column for in Weekly Kyunghyang, a major Korean newspaper1. 2017.08 ~ 현 재 NICE Retail Vietnam 법인장 베트남 유통 법인장화장품 유통 및 베트남 소비재 시장 컨설팅2. 2012.11 ~ 2017.04 아모레퍼시픽 베트남법인 팀장라네즈 / 설화수 마케팅&영업 총괄 팀장라네즈 E-commerce 팀장3. 2011.03 ~ 2012.10 베트남 유학 및 현지 시장 조사호치민 인문사회 대학 베트남어 과정 수료베트남 현지 전문가 과정4. 2005.12 ~ 2011.01 아모레퍼시픽한방 샴푸 려 (呂) 브랜드 마케팅 과장할인점 채널 현장 마케팅 & 영업

# Korean who working in Ho Chi Minh, Vietnam for 10 years# Write a Vietnam market analysis book Dec, 2019# Head of a Vietnam Branch of Korea cosmetics company, and a consultant and lecturer on the Vietnamese market.

1. Nov, 2012 ~ Apr. 2017 (54 months)- E-commerce Marketing &Sales Manager / Laneige Marketing Sales Manager - No2. Skin care brand in Vietnam for 5 years (base on Euro monitor)- Make AMOREPACIFIC Corporate Social Responsibility program 'Make Up Your Life'.

1) Dec 2005 ~ Jan, Dec 2011 (61 months)- Brand Marketing of Shampoo 'Ryoo' - Sales Super Market channel 'E-Mart'