김영록

김영록 Email and Phone Number

Brand strategy, Customer experience marketing + sales performance steering & counseling @ BMW Group
munich, bavaria, germany
김영록's Location
Seoul, Seoul, South Korea, Korea, Republic of
About 김영록

- Brand strategy- Customer experience marketing- Marketing innovation- Brand collaboration/ partnership build- Global marketing- Data-driven Business performance analysis & improvement

김영록's Current Company Details
BMW Group

Bmw Group

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Brand strategy, Customer experience marketing + sales performance steering & counseling
munich, bavaria, germany
Website:
bmwgroup.com
Employees:
42871
김영록 Work Experience Details
  • Bmw Group
    Area Manager
    Bmw Group Sep 2019 - Present
    대한민국 서울
    Retail business performance analysis and steering by ‘granular performance management’ Counseling for sustainable growth of dealers in terms of network expansion, manpower. Lead transformation to new way of customer service embracing digitalization and data analysis.
  • Bmw Group
    Marketing Manager
    Bmw Group Apr 2015 - Aug 2019
    대한민국 서울
    - Led motorcycle marketing by establishing 5-year brand strategy and accordingly build marketing program house. - Reinforced customer experience marketing incl. event promotion/ test ride/ exhibition/ lifestyle brand collaboration. - In particular, developed cafe-combined concept of brand experience platform and expanded to 3 locations nationwide.- Focused conquest activity by performance marketing. - Actively utilized SNS as a key customer comm channel.
  • Samsung Electronics
    Brand Strategy Manager (Gmo)
    Samsung Electronics 2012 - 2015
    - Led mid-long term strategy for brand leadership reinforcement.- Guided more than 20 global markets to align with the global brand strategy and managed + 40 mil. USD a year. - Drove to ‘quality-basis’ investment rather than quantity expansion : led product placement in blockbuster level movie and global landmark OOH sites such as Times square, Piccadilly circus and so on.- Built partnership with global top tier entertainment company like Universal studio and 20th Century Fox and set a dedicated team and agency.
  • Innocean Worldwide
    Overseas Media Planner
    Innocean Worldwide 2010 - 2012
  • Hsad
    Digital Marketing
    Hsad 2005 - 2010
  • Nasmedia
    Digital Media Planner
    Nasmedia Jan 2004 - Oct 2005

김영록 Education Details

Frequently Asked Questions about 김영록

What company does 김영록 work for?

김영록 works for Bmw Group

What is 김영록's role at the current company?

김영록's current role is Brand strategy, Customer experience marketing + sales performance steering & counseling.

What schools did 김영록 attend?

김영록 attended 한국외국어대학교.

Who are 김영록's colleagues?

김영록's colleagues are Marlene Bosch, Markus Kriegl, Andrea Burgmann, Ali Jani, Sandra Becker, Hermann Stoegmeier, Lara Kusche.

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