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Retail business performance analysis and steering by ‘granular performance management’ Counseling for sustainable growth of dealers in terms of network expansion, manpower. Lead transformation to new way of customer service embracing digitalization and data analysis.

- Led motorcycle marketing by establishing 5-year brand strategy and accordingly build marketing program house. - Reinforced customer experience marketing incl. event promotion/ test ride/ exhibition/ lifestyle brand collaboration. - In particular, developed cafe-combined concept of brand experience platform and expanded to 3 locations nationwide.- Focused conquest activity by performance marketing. - Actively utilized SNS as a key customer comm channel.

- Led mid-long term strategy for brand leadership reinforcement.- Guided more than 20 global markets to align with the global brand strategy and managed + 40 mil. USD a year. - Drove to ‘quality-basis’ investment rather than quantity expansion : led product placement in blockbuster level movie and global landmark OOH sites such as Times square, Piccadilly circus and so on.- Built partnership with global top tier entertainment company like Universal studio and 20th Century Fox and set a dedicated team and agency.