1. CRM (23’~/ team leader)- Establish CRM ecosystem by integrating global solutions with short/mid/long-term strategic roadmap- Develop user end-to-end journey by utilizing platform, CRM campaign across functions - Develop CRM dynamic campaign by analysis segmentation and use’s behavior- High level CRM data analysis 2. Brand & Digital marketing (20’~23’)- Short/mid/long-term strategic planning & review (Analyze the implementations)- Brand IMC campaign planning & execution across functions- Media strategic planning, development and supervise overall execution and KPI achievement- Brand platform & Microsite planning & execution by reviewing UI UX- Digital contents management - Search management3.eCommerce Marketing (19’~20’)

[Digital marketing lead]- Design and execute comprehensive digital activation, particularly in digital content for peer-to-peer recommendation- Build strategy and planning of new platform development for key account partner engagement. (partner loyalty program)

[Dedicated brand: Tous les Jours] 1. Lead and execute comprehensive digital marketing. - Design and execute the brand-dedicated and seasonal campaign by considering the full funnel consumer journey - Develop and manage a brand hub and campaign platform: renewed the whole brand site and created countless campaign microsites- Design and execute media strategy and planning based on media performance data analysis- Search optimization - Innovated digital content design and creation for peer-to-peer recommendation2. Brand marketing: Plan and execute renewed brand IMC initiatives to address new brand awareness based on consumer insight strategy 3. Design and execute brand m-commerce planning- Build m-commerce promotion planning - Build external commerce channel partnerships (eg. Kakao) - Develop portfolio strategy in line with brand strategy, NPD, seasonality issues- Monitor and analyze commerce sales

[Digital marketing agency] 1. Digital marketing specialist : Plan and execute digital-based (social media) content and media 2. Platform planner (CRM) : Plan and execute a new web or APP-based platform for branding, commercial, and associate welfare purposes.