Homeplus Marketing Part Leader
CurrentManaging over 20 Projects as PMCustomer data integration (Mar. 2015 – Jun. 2016) (1.4 years)data cleansing and sync (cleansing Process, data integration Process)consolidation DB setup and data integration (data feed and back-feed process / UI/UX system change / mismatch data manage Process)Acting as PM , BA and PMOActing Responsible for system Process design, and communication with counterpart Campaign Management System (Jun. 2015 – Apr. 2016) (11… Show more Managing over 20 Projects as PMCustomer data integration (Mar. 2015 – Jun. 2016) (1.4 years)data cleansing and sync (cleansing Process, data integration Process)consolidation DB setup and data integration (data feed and back-feed process / UI/UX system change / mismatch data manage Process)Acting as PM , BA and PMOActing Responsible for system Process design, and communication with counterpart Campaign Management System (Jun. 2015 – Apr. 2016) (11 Months)Develop system which can guarantee customer data security enhanced and support not only new campaign but also AS-IS campaign automaticallyDevelop new regular campaign schemes for retaining and growing loyal customersReduce customer fatigue and risk of leakage of customer informationActing as PM , BA and PMOActing Responsible for system Process design, and communication with counterpartGP (group personalization, Oct. 2013 – Apr. 2014) (7 Months)Develop personalised & digital leaflet in mobile app/grocery home shopping/emailsDevelop systems for Omni-channel(App/E-mail/Grocery Home Shopping) in order to offer individual serviceDevelop individual product recommendation based on usuals, substitutes and complements on the grocery home shopping websiteAdopting In-memory service for high performance Co-work with Group DH(Dunnhumby) for getting analysed customer recommendation dataActing as PM , BA and PMOActing Responsible for system Process design, and communication with counterpart Other projects (Mar. 2012 – Present)Customer data protecting projectCustomer Phone Number and Email Encryption Family Card Application – Image Upload and Storage Systempersonalised mailing systemetc Sales uplift projectBMH(Brand in match) systemDevelop Automated system will collect competitor prices dailyDevelop system for giving customer a voucher for the difference with the lowest prices which competitor provides at the tilletc Show less