Director of Performance Marketing Division

Launched total ad-tech solution 'Purple Orange' and won the grand prize at the 2021 Korea Advertising Awards hosted by the 'Online Advertising Association'

in charge of a close partnership with LVMH's various maisons such as Louis Vuitton, Dior, FENDI, and Celine, as well as the LVMH media group.in charge of an organization that optimizes the digital marketing of global brands such as Lululemon, COS, and Under Armour.

한국정보통신진흥협회(KAIT) 감수위원

- GDPR, CCPA 등 개인정보 이슈와 애드테크(ad-tech)의 변화에 대한 이해- Programmatic Buying과 DMP/DSP에 대한 이해- Cookie-less future 이후 CRM, CDP등의 1st party data 활용 사례

B2B Business Division / Account Manager- Responsible for B2B accounts such as GS Home Shopping and Domino Pizza.- Operation of Data-Based Marketing Solution Task Force for B2B account (Focus on new acquisition campaign)

Due Diligence TF- Complete due diligence and CEO report of 2 companies involved in completing 360' Data Platform- Performed in-depth financial and operational due diligence to evaluated ‘local DMP’ and ‘global DSP’ ad-tech companies to identify investment opportunities.- Analyzed market trends, competition, and potential growth/risks using information obtained from multiple data source for ‘DMP business’ based on ‘non-PII data’ from SK group DMP (SK Telecom, SK planet, SK stoa)

Data Business Division / Marketing Data Business Team- Planning and developing/launching a 'Smart Wi-Fi Ads' platform- Responsible for sales of Smart Wi-Fi advertisements (manage of over 20 agencies and media reps)- Participate in joint project planning for internal advertising platforms such as DBP/DMP

Data Science Center / Data Business Team- Planning and developing new advertising platform business that makes profit by utilizing App, Web traffic and Ringback tone like 'Color-ring service' inside SK Telecom- Responsible for 'Biz-ring' products and managing agency channels- CDAP(Call Data Analytics Platform) advanced development PM

Intelligence Business Center- 'T-world direct shop' Performance Marketing Project PM- Performed as a marketing manager for direct response advertising campaign (‘shop.tworld.co.kr’)- OO% Conversion to 'Churn-out' Prevention by SK Telecom subscribers

Digital Marketing Team Leader- Achieved sales goals by optimizing the performance marketing of LE and SMB customers.- A leader of '3up' TF (to maximize sales opportunity by up-selling with low performers)- Mentored junior employees to develop their skills of using analytics tools (Ace-counter, A-square)* Company name changed from NHN Search Marketing to N Search Marketing in 2014

Account Executive - Achieved sales goals by optimizing the performance marketing of LE and SMB customers.- Contributed a column on performance marketing cases through SEM(Search Engine Marketing) and Display ads.- Achieved ‘Power Marketer’ of P.O.S(Post Overture System) in 2012 1H.- Experienced variety of digital marketing channels and platforms.

Sales Representative- Responsible for online marketing and Sales Representative- B2B Sales Representative for Textile Fashion

Inventory management and event planning for the Lotte Department Store entry shop of 'Lee Kyung-sook Boutique' brand