I have been working in the marketing area for more than 23 years.I have experience mainly in marketing communication including building marketing strategy, media planning, mega-events, overseas promotion, business development, digital marketing, and more.Also had experience in external alliances with foreign governments and the private sector.For the past 18 years, I have done government marketing including destination branding, tourism marketing, and digital PR.I have strong communication skills in both Korean and English and also have a good understanding of both the private and public sector
새만금개발청
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대변인실 사무관새만금개발청 May 2024 - Present
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디지털소통팀 사무관방송통신위원회 Aug 2019 - Jul 2023대한민국 경기도 과천정책 콘텐츠 기획 및 제작 등정책 홍보기획 등
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사무관(디지털 홍보)보건복지부 Nov 2018 - Aug 2019세종시
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Marketing ManagerSeoul Metropolitan Government Mar 2006 - Feb 2018Seoul○ 전문분야 : 브랜드 관리, 브랜드 개발, 마케팅 커뮤니케이션(전략 및 실행), MPR, 디지털 마케팅, 콘텐츠 기획 및 제작, 이벤트&프로모션, 스포츠 마케팅, 미디어 플래닝, 신규사업개발, 제휴 마케팅○ 주요업무 - 서울 브랜드 개발 및 관리 - 신규사업 개발 - 서울 마케팅 커뮤니케이션 전략 수립 및 집행 - Contents 기획 및 제작 - 한류 스타 및 콘텐츠 활용 서울 프로모션 - 대형 프로모션 기획•실무총괄 - 국내외 정부·기업 제휴 마케팅 / 스포츠 마케팅 - 디지털 마케팅·프로모션 - 국내외 마케팅PR○ Professional : Brand Management, Brand Development, Marketing Communication (Strategy & Execution), MarketingPR, Digital Marketing, Contents Creation, Event & Promotion, Sports Marketing, Media Planning, Alliance○ Experience- Building and Managing Seoul Brand- Developing destination marketing strategy of Seoul Metropolitan Government- Media Planning and execution- Mega event planning and execution in Seoul (Ex : PSY Concert in Seoul Plaza, World Cup public viewing event in Seoul Plaza etc.)- Oversea event planning and execution (Ex : K pop concert in Asia Cities, Seoul Promotion Booths etc.)- K Culture Marketing ( Ex : BTS Seoul Song, K Star contents development etc.)- Digital and SNS Marketing promotion (Ex. Real time destination marketing Run@Seoul etc)- External business development and alliance with government and private sector (Ex. Tokyo, Bangkok, Korean Air etc.) -
Account ManagerHill And Knowlton Seoul Aug 2005 - Dec 2005Seoul- 국내 내기업 해외 언론 PR 기획 및 미디어 메시지 개발 등- Developing International PR strategy for international company in Korea- Building key media massage for clients
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Assistant ManagerSamsung Fine Chamical Apr 2003 - Aug 2005Seoul- 마케팅 및 브랜드 관리- Marketing and Brand Management
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ManagerJcube Interactive (Former Joins.Com) Aug 2000 - Feb 2003Seoul- 해외 제휴 마케팅- 이벤트 및 프로모션 마케팅 기획 및 스폰서 프로모션 등- International Alliance Marketing- Event and promotion Marketing
Frequently Asked Questions about 김응표
What company does 김응표 work for?
김응표 works for 새만금개발청
What is 김응표's role at the current company?
김응표's current role is Specialized in marketing communication with experienced of marketing strategy, media, event promotion etc..
What schools did 김응표 attend?
김응표 attended 경기대학교, 서강대학교 대학원, 서강대학교.
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