Managing director of Content Business, a new growth generator of F&F group, a top fashion and distribution enterprise in Korea and overseas, developing business/producing partnership, establishing strategies and organization, and supervising affiliate companies.

As Innovation Chief, fostered innovation in business transformation and diversification for ENM's sustainable growth, and led the cross functional organization directly under CEO, consisting of ENM content divisions, strategy, finance, M&A, legal, and R&D teams.- Initiated M&As and strategic partnership with potential companies (digital technology, IP companies, etc.): led M&A deal with a leading content & digital technology company - Drove innovation strategy of IP expansion and synergy enhancement with new tech and digital platform companies.

As Division Chief, oversaw Korean film business, driving business strategy, M&As and investments, and new business development, and ensuring operational excellency. Responsible for 200 M dollars in domestic sales and over 60 people.- Drove M&As with top ranking companies in the industry - Cultivated strategic alliances with high performing companies through equity investment and IP development.- Oversaw IP business from strategizing, developing, investing, distributing, and operational excellence; in 2019, achieved the hightest profitability, turing around its accumulated deficit structure. - Spearheaded ENM IP/content business strategies such as portfolio strategy and growth strategy, and executed key strategic initiatives - Led more than 40 Korean and global projects, suceeding globally as well as in Korea (Notable IPs: , etc) - Initiated Mega IP global projects; led a joint financing and distribution deal with a US major company - Led development and implementation of new business strategy; strategized business plans for rising digital platforms, OTT, developing IPs including drama series and original films- Enhanced marketing and distribution strategy and improved marketing efficiency and effective distribution systems based on data driven analysis- Fostered the collaboration with distribution platforms and the strategic relationships with key industry stakeholders.

As Division Chief, supervised overseas businesses in charge of global strategy, IP expansion, investment, and operation and took a leading and pivotal role in ENM's globalization. Responsible for 70 M dollars in sales and over 60 people at HQ/ branches.- Drove the global entry strategy and the development and implementation of short-term and long-term strategic plans in overseas territories of Asia, US, and Europe.- Led global M&As and investments with top local companies and implemented business foundations in overseas terriories - Cultivated the base of global IP creation in US- Fostered localization strategy of the Korean IP’s remake expansion and local IP development in the global emerging markets - Championed turn-around by restructuring financial structure and business inefficiency. - Oversaw day-to-day operations, cultivating global operation systems to enhance financial sustainability.- Led the overseas sales organization, managing IP rights and distributing over 200 regions.

Film division(a.k.a. CJ Entertainment*) oversaw overall content business under E&M**, which encompassed drama, animation, and musical in addition to film. As Strategy team leader, responsible for content & IP business strategy, M&A / JV, business development, and led C-level communication. *Entity and brand name of film division **Currently reorganized into ENM- Drove the establishment of long-term/ portfolio/ global strategies for film, drama, musical performance, and animation. - Led M&A with a listed competitor - Steered a strategy module for merging and aquisition of E&M affiliates - Led a task force for PMI (post-merger-integration) - Developed new business strategy of IP distribution for digital platform, designing an online streaming service mode, implementing a JV with Korean top internet portal.- Initiated animation business strategy for identifying growth opportunity and IP synergy in contents, commerce and globalization and set up a new organization with global experts. - Led strategic alliances with top local companies and implemented business foundations; drove entry strategies, leading the establishment of JVs with top players in Japan and China.- Enhanced investment strategy, designing risk hedging models, raising funds, and managing stable portfolios.

CJ Corporation, the holding company (consolidated sales of 41 B dollars), supervised the affiliates’ business thru Management & Strategy organization, Chairman’s Office. As business manager, took a responsibility for strategy and business & finance management of content/ media/ platform business.- Supervised affiliates’ business strategy and management and drove strategic tasks with CEO, CFO, CSO, and COO.- Led the restructuring of a content affiliate, executing financial structure improvement, and business reorganization.- Drove Buyout and Sale deals of media and platform companies.

LINA (Life insurance of North America) is the Korean entity of CIGNA Insurance Group, a multinational corporation based in the US and an organization with 3.1 B dollars in sales and 800 employees. As business developer, played a leading role to identify business opportunities for growth, cultivated partnership, and strategized business plans, closely communicating with global and regional HQs.- Drove the business strategy for developing media commerce opportunities. : created the sales models using a new media platform, cable TV and implemented the sales service - Developed and cultivated strategic alliances with marketing partners including cards, banks, telecoms, oil refineries to generate revenue enhancements. - Steered cross functional TFs, developing new products and promoting sales value-up. - Initiated the launching of proven Korean new business models to Asian regions.

Accenture is a top global management consulting firm. The Korean office with about 400 employees consulted in the sectors of financial services, resources/infrastructure, technology/communications, and distribution/consumer goods. As consultant, provided the consulting of M&A and integration strategies, entry and growth strategies, business innovation etc. (mainly consulted clients in financial service industry)- Post-merger integration, growth strategy, business process re-engineering for a major commercial bank. - Integration strategy, governance structure, operation synergy for a major financial group’ affiliates. - Growth strategy for a large commercial bank to expand in foreign exchange market. - Entry strategy to leasing market for a large card/capital company.- CRM and Sales value up strategy for a large foreign insurance company. - Process innovation of manufacturing and distribution for a global top electronic company.