김재희 Email & Phone Number

South Korea

대한민국 서울

Marketing Manager (Product & Promotion)NPD development planning and monthly promotion planning, sales channel strategy setting, category management

Responsibilities : Container (airtight container), small home appliance category part leader (Container sales : 59 billion KRW ,SKA : 13 billion KRW in 2022) Development planning and sales channel strategy setting, category management (profit and loss, sales, cost management)

Build up strategy and budget plan yearly and 3 years ahead on basis of analysis on market status & potential to align with Asia CEO and Korea president- Set up sales target (net sales and net margin) by brand by channel by accounts.- Develop new customer to drive incremental sales and co-work closely with existing customers for them to generate more revenue and margin so that we can build up win-win partnership.- Coaching to create a good sales deck and do a good presentation to… Show more Build up strategy and budget plan yearly and 3 years ahead on basis of analysis on market status & potential to align with Asia CEO and Korea president- Set up sales target (net sales and net margin) by brand by channel by accounts.- Develop new customer to drive incremental sales and co-work closely with existing customers for them to generate more revenue and margin so that we can build up win-win partnership.- Coaching to create a good sales deck and do a good presentation to customer- Regular meeting with key customers to showcase new innovation and listen to their feedback to reflect to marketing plan, trade spending and new product development- Check and review weekly and monthly sales forecast by account to follow up sales achievement status and make a gap fill plan if needed.- Efficient trade spending planning to ensure appropriate support for key customers and net margin contribution- Co-work closely with SCM and finance team to ensure to deliver all the goods on time to achieve monthly billing target and follow the discipline and right processBuild up strategy and budget plan yearly and 3years ahead on basis of analysis on market status & potential to align with Asia CEO and Korea president - Set up sales target (net sales and net margin) by brand by channel by accounts. - Develop new customer to drive incremental sales and co-work closely with existing customers for them to generate more revenue and margin so that we can build up win-win partnership. - Coaching to create a good sales deck and do a good presentation to customer - Regular meeting with key customers to showcase new innovation and listen to their feedback to reflect to marketing plan, trade spending and new product development - Check and review weekly and monthly sales forecast by account to follow up sales achievement status and make a gap fill plan if needed. - Motivate team by offering daily coaching and finding solution together if there is any challenge and risks Show less

대한민국 서울 서초구

Responsibilities: Marketing team leader ( Management 4 staffs in marketing team) PM/ BM /IMC All Parts General Management Responsibility• Business performance: In addition to the role of team leader, BM practice for Glass Lock and O’pet brand is also performed, management and practical executionSystematization of each part (PM/package design/web design/IMC) work after joining the marketing team, where the team leader was absent for a long timeThe first CS organization was… Show more Responsibilities: Marketing team leader ( Management 4 staffs in marketing team) PM/ BM /IMC All Parts General Management Responsibility• Business performance: In addition to the role of team leader, BM practice for Glass Lock and O’pet brand is also performed, management and practical executionSystematization of each part (PM/package design/web design/IMC) work after joining the marketing team, where the team leader was absent for a long timeThe first CS organization was introduced into the company to lay the foundation for customer management / claim responsiveness and customer service quality improvement.Leading sales and operating profit growth by launching a variety of account-optimized new products, including NB brand management and new product launches, and support for prompt sales activitiesO’pet and Tumblock BI renewal completed, Samkwang Glass brand operation guideline production Major brand launch results• Successful launch of Sitram brand(Cookware) in Home Shopping (Lotte Home Shopping, a total of 12 broadcasts, the highest performance achieved 134%), and then entered department stores, E-Mart and Lotte Mart based on brand recognition and product power• Samsung Electronics Kimchi Refrigerator Gift Proposal Project- Organized a TFT with the sales team to propose customized products and stories for kimchi refrigerators-Concluded an annual supply contract (annual amount of KRW 3 billion)• Baby tableware brand Glass Rock Baby category expanded Show less

Trade MarketingCamping Car Promotion (2010.9)- Mass channel20% increase in sales (focus on sell out, not sell in)NY Coring Promotion (2010.12)- Hit ratio 8.7% . Achieved 45% of A/C Nielsen MS for the first time after launching the Corelle brandVerawang Campaign (2011.3)Mass channel wedding-related promotions in the dinnerware category for the first timeAchieved 300 million in promotional sales (based on Mass channel sell in)E-Mart: 23.4% sales increase VS LY… Show more Trade MarketingCamping Car Promotion (2010.9)- Mass channel20% increase in sales (focus on sell out, not sell in)NY Coring Promotion (2010.12)- Hit ratio 8.7% . Achieved 45% of A/C Nielsen MS for the first time after launching the Corelle brandVerawang Campaign (2011.3)Mass channel wedding-related promotions in the dinnerware category for the first timeAchieved 300 million in promotional sales (based on Mass channel sell in)E-Mart: 23.4% sales increase VS LY. Lotte Mart: 29% sales increase VS LYSecuring 1,514 online DBs (within the promotion period) Perfect Kitchen Promotion (2011.11)Co-marketing with global kitchen cleaning company Merry Maid New product launchingSnapware brand launch Launched Snapware, an American storage brand Advertising production and In-Store launching promotion14 media PR releases/ 4 living magazine advertisements/ JoongAng Ilbo Daily Section Snapware articles publishedLaunch of Corelle New PatternLaunched Corelle Koreanware→ First Korean-style rice bowl soup service launched (Corel’s first Korean-style shape development participation)In-Store Merchandizing E-Mart World Cuisine Zone→ Mass channel’s first imported kitchen zone installationKitchen VMD in HomeplusIn-Store Monitor AdvertisementsNew outlet store launchaju Chelsea Outlet (Mar. 2010) - 49 pyeong Paju Lotte Outlet (November 2010) – 32 pyeongPackage and POP productionPromotion AnalysisPromotion ROI and promotion analysis Show less

Responsibilities: Product Manager for new products other than Bexel batteriesImprove brand awarenessDevelopment of new productsDemand Forecast & Sales analysis

Worked in Overseas sales department Obtain supply order for WALL-MART , KOHL’S and FOLLOW UP- Administration of products starting from the obtainment of order to exportation of samples and product.- Administration of clients: Conduct ROAD SHOW for overseas buyers - sufficient of sales expansion: Obtained 25% sales expansion in 2005 compared with previous year (KOHL’S order 50 million dollars)