김재희 Email & Phone Number

South Korea

대한민국 서울

Marketing Manager (Product & Promotion)NPD development planning and monthly promotion planning, sales channel strategy setting, category management

Responsibilities: Container (airtight container), small home appliance category part leader (Container sales: 59 billion KRW,SKA: 13 billion KRW in 2022) Development planning and sales channel strategy setting, category management (profit and loss, sales, cost management)

Build up strategy and budget plan yearly and 3 years ahead on basis of analysis on market status & potential to align with Asia CEO and Korea president- Set up sales target (net sales and net margin) by brand by channel by accounts.- Develop new customer to drive incremental sales and co-work closely with existing customers for them to generate more.

대한민국 서울 서초구

• Responsibilities: Marketing team leader ( Management 4 staffs in marketing team) PM/ BM /IMC All Parts General Management Responsibility
• Business performance: In addition to the role of team leader, BM practice for Glass Lock and O’pet brand is also performed, management and practical executionSystematization of each part (PM/package design/web.
• Business performance: In addition to the role of team leader, BM practice for Glass Lock and O’pet brand is also performed, management and practical executionSystematization of each part (PM/package design/web.
• Successful launch of Sitram brand(Cookware) in Home Shopping (Lotte Home Shopping, a total of 12 broadcasts, the highest performance achieved 134%), and then entered department stores, E-Mart and Lotte Mart based on.
• Samsung Electronics Kimchi Refrigerator Gift Proposal Project- Organized a TFT with the sales team to propose customized products and stories for kimchi refrigerators-Concluded an annual supply contract (annual amount.
• Baby tableware brand Glass Rock Baby category expanded Show less

Trade MarketingCamping Car Promotion (2010.9)- Mass channel20% increase in sales (focus on sell out, not sell in)NY Coring Promotion (2010.12)- Hit ratio 8.7%. Achieved 45% of A/C Nielsen MS for the first time after launching the Corelle brandVerawang Campaign (2011.3)Mass channel wedding-related promotions in the dinnerware category for the first.

Responsibilities: Product Manager for new products other than Bexel batteriesImprove brand awarenessDevelopment of new productsDemand Forecast & Sales analysis

Worked in Overseas sales department Obtain supply order for WALL-MART, KOHL’S and FOLLOW UP- Administration of products starting from the obtainment of order to exportation of samples and product.- Administration of clients: Conduct ROAD SHOW for overseas buyers - sufficient of sales expansion: Obtained 25% sales expansion in 2005 compared with previous.