서정오

서정오 Email and Phone Number

Head of Merchandise - Homeplus (Tesco Korea) @
서정오's Location
South Korea, Korea, Republic of
About 서정오

I am now working at Homeplus, Tesco Korea, as the team leader in Merchandise planning team dealing with FMCG, Home living, Home furniture, Sports & Leisure, Stationery and Toys.My main responsibility is bridging the gap between the target and the forecast in terms of sales and profits. For fulfilling the objective, I introduced the 12 week forecast programme in the basis of the WSSI which stands for “Weekly sales, stock and intakes”. My team updates the forecast every week and makes realistic plans to mobilise and reallocate the limited resources including intakes and promotion investment. In the weekly Commercial meeting, I persuade stakeholders including buying team leaders and directors to carry out my plan.I also control local and global intakes of not only normal but also big volume products. For the efficient stock management, I made the clearance process to exit stock legacy on the best timing at minimal loss. I finally got the best and most honorable prize in the company conference from the CEO for celebrating the contribution of reducing stock level and improving Commercial margin.Recently, I extended my career to leading the common buying project across Asia Tesco affiliates including Korea, China, Malaysia and Thailand with the local colleagues. The objective of the work is combining the sourcing channels and products managed in each country separately so that Asia countries can improve ranges and reduce product costs. The reason why I was able to be appointed as the head of the big project is that the Asia leadership team highly evaluates my capabilities including communication skills especially in English, international people network and career in buying, PB developing, business re-engineering, stock reduction, planning, international standardization, merchandise planning and store management.I boast that no one but me in retail would have had those broad experiences with significant performances and understood the whole end-to-end process.

서정오's Current Company Details
Homeplus (Tesco Korea)

Homeplus (Tesco Korea)

Head of Merchandise - Homeplus (Tesco Korea)
서정오 Work Experience Details
  • Homeplus (Tesco Korea)
    Head Of Merchandising
    Homeplus (Tesco Korea) Sep 2004 - Present
    서울
    - Head of Merchandise planning (Nov. 2009 – present) : Manage the Commercial KPIs including sales, margin and stock by bridging the gap between forecast and target of sales in Commercial group : Make it balanced the Commercial resources including price investment, promotions and expenses : Control local and global intakes of not only normal but also big volume products in the basis of the forecasts generated technically from WSSI and agreed in the WSSI meetings where all stakeholders take part : Run trials of GHS(Grocery home shopping, an e-Commerce brand of Homeplus) process at a store and identify errors to be developed - Also head of Asia project (Mar. 2012 – present) : Combine the sourcing channels and develop global sourced products with the same specifications and packages in common for 4 Tesco Asia countries for better ranges and less costs including Unilever for tooth paste, Double-A for copy paper and Lock-and-Lock for food saver : Plan to consolidate 70% of total products being sold in each Asia country : Organize the joint planning to deliver not only accelerated long term growth but also Asia common promotions with global companies including Coca cola, P&G, Unilever, Samsung and Hasbro
  • Homeplus (Tesco Korea)
    Manager
    Homeplus (Tesco Korea) Sep 2004 - Present
    서울
    - Manager of Merchandise planning (May 2009 – Nov. 2009) : Reduced product costs and improved the stock availability by volume commitment to suppliers in basis of improved sales forecast : Introduced the advanced forecasting module for sales and stock at Category and item level including WSSI(Weekly sales, stock and intake) and Line flow from the UK- Manager of Operating model (Nov. 2007 – May 2009) : Standardized the ways of working applied to every Tesco workplace all over the world in the field of Operation, Commercial, Marketing and SCM : Deployed best practices in process, system and people to Asia : Introduced Space, range and display management to Korea- Manager of Commercial planning (Mar. 2005 – Nov. 2007) : Developed the Clearance process and system which are the solution for the left-over of bad (and/or old) stock still used in Korea and introduced to other countries including the UK : Developed the Salvage process and system which are still used in Homeplus and introduced to the competitors including E-mart : Developed the RTV(return-to-vendor) process without stock loss
  • Lotte Shopping
    Manager
    Lotte Shopping Mar 2004 - Sep 2004
    서울
    - Manager of developing the main system of Lotte mart and Lotte Super (Mar. 2004 – Sept. 2004) : Developed the new system still used in Lotte in line with the complicated processes and the requirements from various users
  • Hanwha Galleria
    Manager
    Hanwha Galleria May 1997 - Mar 2004
    서울
    - Member of the company hand-over (to Lotte shopping) : Took a role in stock- Member of Re-engineering : Was engaged in Low cost operation, Automatic ordering, Range building - Buyer of Non-food grocery : Purchased and planned promotions for Non-food grocery including H&BA : Developed PB products of toothbrush, toothpaste for the first time in Korea retail history

서정오 Education Details

Frequently Asked Questions about 서정오

What company does 서정오 work for?

서정오 works for Homeplus (Tesco Korea)

What is 서정오's role at the current company?

서정오's current role is Head of Merchandise - Homeplus (Tesco Korea).

What schools did 서정오 attend?

서정오 attended 중앙대학교 / Chung-Ang University.

Not the 서정오 you were looking for?

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.