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- Redefined international business strategy and restructured the organization > Prioritized markets (selected the U.S. and Vietnam as strategic markets) and reallocated human capitals > Reevaluated product and partner priorities to align with market conditions- Shifted the international business policy and mindset from a supplier-driven to a market-driven approach > Established Buyer-Requested NPD (New Product Development) to enter major U.S. retail chains > Launched market-specific products for Southeast Asia and strengthened consumer engagement activities > Refined the pool of business partners in each market focusing on their capabilities and competencies, not short-term accessibility > Explored overseas production bases to counteract downward pressure on consumer prices- Achieved record sales in North America through mainstream market entry (50% growth in 2023, 30% growth in 2024) > Secured nationwide entry into the largest North American retail chain for the first time in company history > Confirmed additional new products with the retailer for 2024 through strengthened relationships.- Achieved record sales in Vietnam through restructuring of business relationships (110% growth in 2024) > Transitioned from affiliate transactions to partnerships with the largest F&B distributor and pharmacy chain in Vietnam > Expanded product offerings (including fruit juices, baby food, processed milk, inner beauty products, and adult health foods)

- Defined mid/long-term growth initiatives focusing on Operational Excellence, Technology Innovation, and Business-Scope Expansion- Developed new business opportunities leveraging internal capabilities and established strong customer relationships- Reviewed and assessed M&A deals to identify strategic fit and potential synergies- Optimized investment policies and processes based on market demand expectations- Increased operating profit by 10% through enhanced raw material cost management

- Reviewed M&A deals and new business opportunities across various sectors, including Energy, Retail, Heavy Equipment, Construction Material, and Real-Estate Development- Diagnosed existing businesses and redefined their strategies and business models to enhance competitiveness- Executed a corporate turnaround of a fiber manufacturing company, resulting in increased revenue and profitability- Redefined the strategy for a home improvement retail business, enhancing marketing efforts and e-commerce operations

- Forecasted changes in various industrial value chains with digitization and identified new business opportunities based on these insights- Defined key differentiators for an e-commerce platform of a fashion company, enhancing its competitive advantage- Formulated a long-term growth strategy for an automotive part manufacturer, focusing on global expansion and electronic vehicle integration- Enhanced digital operation policies and processes for a global CPG company, improving efficiency and effectiveness- Enhanced new product development policies and processes for a cosmetic company, accelerating time-to-market- Improved consumer response strategies and developed the related tools for an electronic device manufacturer, boosting consumer satisfactionetc.

- Defined key success factors for data-driven management, focusing on practical “Use Cases” of digital analysis beyond just technology and infrastructure- Established key success factors for omni-channel operations, including price-parity policies and order-fulfillment scenarios- Developed new business opportunities for an IT company by leveraging the digital-related needs of customer industries- Enhanced a demand forecasting model for memory semiconductors, increasing forecasting accuracy - Diagnosed an e-commerce platform business and improved operational rules and policies- Optimized investment decision-making rules and policies for retailers by leveraging store locations and attractiveness

- Engaged in numerous projects focusing on strategy development and operational excellence improvement across various industry