Global Sales Team Leader
Current- Redefined international business strategy and restructured the organization > Prioritized markets (selected the U.S. and Vietnam as strategic markets) and reallocated human capitals > Reevaluated product and partner priorities to align with market conditions- Shifted the international business policy and mindset from a supplier-driven to a market-driven approach > Established Buyer-Requested NPD (New Product Development) to enter major U.S. retail chains > Launched market-specific products for Southeast Asia and strengthened consumer engagement activities > Refined the pool of business partners in each market focusing on their capabilities and competencies, not short-term accessibility > Explored overseas production bases to counteract downward pressure on consumer prices- Achieved record sales in North America through mainstream market entry (50% growth in 2023, 30% growth in 2024) > Secured nationwide entry into the largest North American retail chain for the first time in company history > Confirmed additional new products with the retailer for 2024 through strengthened relationships.- Achieved record sales in Vietnam through restructuring of business relationships (110% growth in 2024) > Transitioned from affiliate transactions to partnerships with the largest F&B distributor and pharmacy chain in Vietnam > Expanded product offerings (including fruit juices, baby food, processed milk, inner beauty products, and adult health foods)