As the Chief Business Officer, I oversee the development and execution of the company's overall business strategy. My responsibilities encompass new product development, global business expansion, and managing key partnerships. I also lead investor relations, ensuring transparent communication and strategic alignment with our investors.

Led the planning and development of products, including AC chargers, DC chargers, and service offerings. Utilized customer insights and market analysis to build an innovative product lineup and road-map. Managed quarterly business performance reports and communication with key investors.

Found color curation cosmetic brand Matier in 2020

- Managed Samsung Olympic Showcase Project in Harajuku including retail design, and opening event where IOC, TOKYO Olympic committee attended.- Led design collaboration with globally well-known designer, YOSHIOKA TOKUJIN to build digital façade of Olympic showcase using over 1,000 smartphones.

- Gear Fit (2012.2 – 2014.4). Set strategy and product planning of world 1st curved display wearable with heart rate monitor, Gear Fit. Developed product & UX concept to maximize the benefit of curved display wearable.- Gear Fit2 (2014.5 – 2016.6). Led product strategy of Samsung Gear Fit2, world 1st GPS enabled smart wearable. Main feature she develop was outdoor GPS enabled service, offline music experience. Managed and planned of global go-to-market activities including regional office communication, digital marketing, launching events, and media communications. - Gear Fit2 Pro (2016.6 – 2017.6). Led product strategy of Samsung Gear Fit2 Pro, world 1st swimmable smart wearable. Led partnership with Speedo to develop swim user experience. Managed and planned of overall go-to-market activities.- Samsung Fitness & Health service strategy (2012.2 – 2018.7). Develop wearable enhanced fitness features using tracking heart rate during workout, sleep, and daily life.. Research and develop GPS enhanced fitness features for outdoor workout with wearables. Research and develop sleep tracking features with wearables. Led fitness features on Samsung wearable products.

- Wimax Smartphone Product Planning . 3.5G network product experience development – IMS, 2 Number scenario, etc. . Wimax smartphone go-to-market planning – Malaysia YTL, US Clearwire- Convergence service concept development . Set Samsung D2D User experience using wireless network technology, such as DLNA, WiFi Direct, WiFi screen share . Worked with various internal team (HW, SW, UX design) to determine intuitive user experience