Gift markeitng Manager, E-commerce teamContributed to enhance online sales performance by executing Live-commerce at Naver, Kakao, SSG.COM and Starbucks app and suggesting gifting occasions for Starbucks products especially focused on the Korean holidays, introducing new promotion services (pre-order, multiple shipping and multiple gifting services) and performance marketing.- Developed Live-commerce strategy for Starbucks brands by focusing on enhancing the MD sales of each e-commerce channels, executed 6 times of Live-commerce and 113% over-achieved target (300 mil.) at Naver shopping live.- The very firstly executed Starbucks app Live-commerce (view 10K, 4.8K sell-out in 5h) co-working with the out-sourced solution company, starbucks app developers and app product managing team, etc.- Introduced the pre-order, multiple shipping and multiple gifting service at starbucks app online store to enhance promotion sales for the Korean traditional holidays (Chu-seok, Lunar new year, etc.) and by using that services, 135% over-achieved the target, +246% growth YoY in starbucks online store Christmas cake promotion.- Adopted the performance marketing strategy for starbucks Kakao gift shop (food) and starbucks app online store and achieved 913% ROAS, over 7K of new app installers for starbucks app online stores with Kakao moments ads for 2 weeks.

Live commerce manager at SCKcompany (Starbucks korea)

KAM, In-direct online team, EcommerceContributed to enhance sales in online channels by suggesting new promotion plans especially focusing on live commerce and introducing Dyson brand store to optimize the online consumer journey in Naver, Kakao gift shop, etc.- 105% over-achieved target (average sell-out volume 1K), +264% growth YoY in Naver store by executing Naver brand day promotion, brand week and live commerce (Airwrap 4K sell-out guiness in 1h).- 132% over-achieved target (average sell-out volume 0.6K), +162% growth YoY in Kakao gift shop by executing live commerce quarterly base and talk message push with seasonal issue product, especially personal category products (ex. Airwrap).

M Product development Team / Beauty MD / assistant manager＊Sourcing Global Beauty Brands - sourcing global beauty brands for CJ mall beauty flagship store - partners: L'Oreal Luxe Division, L'Occiatane, Philosophy, etc. - improving profits compared to previous year (increased 9%)＊Operating and Launching Beauty products at T-commerce - sourcing beauty products for invigoration of T-commerce beauty category - launching new products weekly and operating the program based on product efficiency＊Operating Mobile live commerce for promoting e-business channel - suggesting beauty products for VOD business such as Naver beau-star, Shoc TV, etc. - planning marketing promotions with mobile live commerce team and e-marketing team for sales (e-marketing through Naver and CJ mall, mobile live commerce with external marketing channels such as Cash-slide, viral marketing, etc.)

＊ Sourcing MD for T-commerce differentiating programs - Planning to source new beauty products based on SNS - Sourcing brands of SNS influencers - Sourcing Dermalmatrix, Soonnoc, etc. - Suggesting T-commerce business for Global beauty brands

Young&Trendy part sourcing MD＊Performing for T-commerce differentiating - Operating beauty program named 'TV Oliveyoung' which featured oliveyoung porducts and sold those products through TV-commerce and E-commerce - Planning programs with Oliveyoung

Baby category e-commerce MD at CJmall＊Main products: Car seats/Strollers/Baby mat, etc.＊Promoting two baby car seats brands(Cybex, Concord) through buying their junior car seats - finding opportunity in junior car seat category (based on suggested bill about making mandatory to install junior car seat) - both brands grew in double comparing with the previous year＊Planning sales promotions - PM of baby category promotion days for six times - planning Joie brand day promotion (combined sales and e-marketing)＊Developing exclusive product - developing new color model of Daichi d-guard toddler car seat which was only sold at CJ mall＊Analyzing customers - planning promotions for VIP customers and employers through analyzing customer data - Sending target app push(mobile) and LMS for sales at hidden promotion shops - making promotion pages for repeated purchase of new customers (setting download coupons only for new-comers)

Toy category E-commerce amd at CJ mall＊Setting for deals and promotions at CJ mall and other e-retailers(ebay, 11st, etc.) - Communicating with partners to make the deals more efficient - Operating tools to make promotion pages, banner images, etc. - Making manual for system and sharing with colleagues for more work effeiciency＊Sourcing new products - Sourcing products such as Pokemon dolls, etc. (3Q KPI target achieved)