I understand the needs and concerns of potential B2B customers and provide the necessary strategies. In today's world, where technical expertise is prevalent in all products and services, there is no meaning in competing solely on technology and price unless it involves groundbreaking innovation.The most important reason is to prove how this service helps. Simply listing features on a website is not convincing for customers.Has everyone been proficient in using PowerPoint and Excel from the beginning? Everyone had valuable family, friends, seniors, and teachers who explained why such programs are needed and taught how to use them. Marketing also needs to play such a role for customers.My mission is to extend a helping hand to those who need assistance both inside and outside the organization. Internally, I support the growth of the team, and externally, I provide information that helps solve our clients' concerns.I hope that the challenges you faced in finding me and the courage to contact me for a meeting appointment become a special gift from me to you.[Expertise]Marketing | Marketing strategy planning, content marketing, SEO optimization, inbound marketingConsulting | B2B marketing & sales, CRM/Sales Pipeline/Marketing Automation (HubSpot)HubSpot | Holds the most HubSpot certifications in South Korea (2020 HubSpot Champion User), the shortest path to HubSpot Gold Partner, and the shortest path to Platinum Partner (2020, 2021)[Books]The Compass (Co-author) | A compass for junior marketers in search of direction bit.ly/mar-compHubSpot Handbook Guide | A guidebook for marketing and sales automation beginners bit.ly/hubspot-guide-book
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Co-Founder마름모연구소Seoul, Kr -
ManagerGenesis Lab, Inc. Aug 2023 - Sep 2024Seoul< Strategy >ㅇ Marketing Plan: Developing short to long-term marketing plans (based on inbound digital marketing)ㅇ Website: Website renewal, UI & UX (wireframing), SEO, storyboarding, and publishingㅇ Community Planning< Marketing >ㅇ SEO (Content & Technical)ㅇ Blog: Setting up (Ghost, Naver), keyword planning, content planning/writing/editingㅇ Content: Creating insights (HR & AI), customer cases (interviewing and editing), branding (internal content)ㅇ Design: Creating brand and design guidelines, blog thumbnailsㅇ Advertising: Naver and Google search adsㅇ Email Marketing: Planning, designing, and sending newsletters, A/B testingㅇ On/Offline Seminarsㅇ Measuring marketing campaign contributions through lead acquisition, meeting numbers, deal closings, and revenue contributions (HubSpot)< Sales >ㅇ Planning and operating Sales Pipeline & Workflowㅇ Setting up sales automation and maintaining dashboardsㅇ Internal onboarding for HubSpot (from education to set up) -
ManagerIquest Jan 2023 - Jul 2023Seoul< Marketing >ㅇ Implementing Inbound Marketing reduces dependency on Paid Media and enhances internal business growth efficiencyㅇ Establishing partnerships and collaborations with external organizations and partnersㅇ Developing and executing marketing strategies for successful product launchesㅇ Test-based traffic and conversion increase (Paid Media, Owned Media, Influencers, Social, Search, Organic)ㅇ Newspaper print advertisingㅇ Recruiting Naver influencers< Strategy >ㅇ Brand guidelinesㅇ Content guidelinesㅇ Design guidelinesㅇ Overall website planning (Website, Partner pages)ㅇ Ideation for partnerships (Young tax professionals, Kookmin Bank, Naver Works)< Contents >ㅇ Blogㅇ PRㅇ Social Mediaㅇ Content Designㅇ Email marketing< Brand >ㅇ Establishing and strengthening brand identity strategiesㅇ Internal and external communication for brand consistencyㅇ SEO optimization for content and websiteㅇ Communication for project progress and asset creation, both internally and externally -
Lead ConsultantHellodigital L Hubspot_Korea Aug 2019 - Dec 2022Jongno-Gu, Seoul, Korea: Marketing and Sales Strategyo 2020 sales contribution of over 200 million won when I do sales alone (now as a team, growing much faster and bigger)o 1.5 meetings per day on average (with all below)o SEO optimization(I can make keywords placed at the Google 1st page, Keyword advertising savings from top-exposed content on Google 1 page by meeting SEO standards is 14 million won per month)o Marketing/Sales Consulting for those who are interested in Digital Marketing or Managing Sales Pipeline (https://www.hellodigital.kr/blog/sales-pipeline-guide/)o Marketing, sales Pipeline Funnel / Campaign plan-execution-feedbacko CRM optimization(for clear DB usage)o Improved inflow of search engine keywords (using content)o Product and service planning, sales and service processeso Creating online promotions to evoke customer interest : HubSpoto Most HubSpot certifications in Korea(2020 HubSpot Champion User)o Leading Consulting Part on Client Discovery-Closing Deals(business negotiations)-Consulting-Training-Setup overallo Presenting the value of HubSpot solutions to C-level executiveso Manage partners(Zoom, Mixpanel, Hootsuite, Braze, and mostly HubSpot)o Business negotiations with HubSpot HQo Guide Product demoo Workflow Setup for Clients (building marketing and sales automation process): Marketing & HubSpoto https://www.hellodigital.kr/author/hd-sw/o Write and edit SEO-optimized and conversion-optimized content for the Marketing, Sales, and Customer Service blogso Can use CMS(WordPress & HubSpot) to build and edit pages and Email templateso English contents translationo Many proposals/estimations/contracts/guidelines, etc.Specialties: Solution Selling, Marketing Consulting, SEO optimization, HubSpot Overall(2020 HubSpot Champion User)
Frequently Asked Questions about Seongwon Choi
What company does Seongwon Choi work for?
Seongwon Choi works for 마름모연구소
What is Seongwon Choi's role at the current company?
Seongwon Choi's current role is Co-founder.
What schools did Seongwon Choi attend?
Seongwon Choi attended 한국항공대학교.
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Seongwon Choi
Senior Project Manager (For Urban Development)@Korea Land And Housing CorporationSouth Korea -
SeongWon Choi
Seoul, South Korea -
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