Senior Digital Marketing Professional with diverse experience like Ad-Tech Business Developer for e-Commerce, Business Consultant, Analyst Consultant, IT Developer, and IT Consultant for about 20 years• Experienced in operating coupon Marketing and Cart Marketing in e-Commerce Channel.• Develop New Ad-Tech Business such as Analytics Solution Business with DMP (Data Management Platform), Digital Ads Business using DSP (Demand Side Platform) & SSP (Supply Side Platform) As Bigdata Solution Team Leader at Daehong Communications Inc. (Lotte Group)• Experienced in providing CxO level consultation and in communicating with client stakeholders and technology teams to deliver Business Designs, Process Innovation, and Business Process Reengineering to support Digital Transformation Initiatives. Served in different Consulting Capacities to deliver High-level Analysis and Solutions to meet Client and Project Objectives.• Experienced in Consulting methodologies & processes to CxO level stakeholders in the areas of IT Strategy Planning, Customer Experience Architecture, IT Business Planning, Customer Journey Design, Marketing Strategy in Digital Channels, Business Process Architectures and Business Requirement Analysis.• Experienced as a Project Manager in enhancement for SEO with over 10 team members.• Experienced in Digital Channel Analytics with tools like Google Analytics, Adobe Analytics.▶ 롯데계열사(롯데지주, 롯데리아, 세븐일레븐 등)의 데이터 기반 광고 사업 수행 및 Ad-Tech 기반 디지털 광고사업 개발 (대홍기획 빅데이터솔루션팀 팀장)▶ 은행을 포함한 카드사, 증권사, 보험사 등 다양한 금융사의 디지털 마케팅전략, 옴니 마케팅 시나리오 도출 등 다양한 금융권 디지털마케팅 프로젝트 수행▶ 삼성전자, LG전자, 아모레퍼시픽 등 Global 사업을 수행하는 회사의 디지털채널 내 고객행동 분석 및 SEO/SEM을 통한 고객행동분석 사업 등 데이터 기반 디지털채널 분석 컨설턴트등 다양한 분야의 전문 경험을 가지고 있는 20년 이상의 경력을 가지고 있는 Senior Digital Marketing 전문가로 주요 경력사항은 다음과 같습니다.• 디지털마케팅 전략 수립 및 다양한 Digital Transformation 컨설팅 프로젝트 수행- 교보생명, 동부화재의 디지털채널 사업 마케팅전략 수립- SK C&C, 삼성카드, AXA 등 다양한 Digital Transformation 컨설팅 수행• Ad-Tech 기반 Digital 광고플랫폼 신규사업 수행 - 분석솔루션 개발 및 고객분석 기반 타게팅 캠페인 사업 수행- 다양한 DMP 기반 (롯데 멤버스 DMP, TG360 등) 잠재고객 타게팅 캠페인 사업 수행- L.Point App 디지털 매체 사업 개발 (IGAW SSP 기반 광고 매체 사업 개발)• 금융권 포함 ISP, PI 업무 수행- 농협은행/삼성증권/메리츠증권/카카오뱅크/KB증권 등 다양한 금융사 정보계 PI 사업, SK C&C 전사 시스템 디지털화를 위한 ISP, NHN 고객 개인정보 유출방지를 위한 프로세스 수립 ISP 및 디지털채널 서비스 기획 등 다양한 디지털채널의 기획 업무 수행• 다수의 디지털채널 내 데이터 분석 프로젝트 PM- 삼성닷컴 Global 80개 사이트 디지털 대고객 채널 고객 분석 및 flagship 상품(Galaxy S /Note)의 디지털 채널 운영을 위한 Global 마케팅 담당자 Workshop 진행- LG 닷컴, 한국타이어, 아모레퍼시픽 등 다양한 Global 디지털 대고객 채널 고객 분석 사업 수행- GA360, GSC, Adobe 툴 데이터 분석 기반 디지털 채널 분석 사업 개발
-
Sr. ManagerEy Dec 2020 - Present대한민국 서울FSO-Data & Analytics Consulting - Sr. Manager:: Roles & Responsibility- Develop new business - Leading Consulting project:: Notable Project* NH Bank CRM Project- Develop Marketing Scenarios for CRM customers- CRM System Renewal* Samsung/Meritz/KB Security Renewal- Define requirement for Renewal Project* Kakao bank- Define requirement for Fund system -
팀장Daehong Communications Jul 2019 - Dec 2020Jung-Gu, Seoul, KoreaBigdata Solution Team – Team Leader:: Roles & Responsibilities - Develop new Ad-Tech business and new Business Model for Digital Ads Sales - Digital Marketing Platform Biz Planning & Sales:: Notable Project Accomplishments * Analytics Solution (2019.7~ Present) - Develop Analytics Solution and Business Model - Technical Sales - Develop segment models with DMP using customer journey data that Analytics solution gathered. - Execute personalization marketing Campaign. * Ads Platform Business (2019.11~ Present) - Develop Ads Platform Business using SSP on advertising space of L.Point App pages. - Develop a new Digital Advertising Business with DSP and DMP -
Senior Managing ConsultantConcentrix Mar 2017 - Jul 2019Gangnam-Gu, Seoul, KoreaDigital Marketing Consulting & Service – Senior Managing Consultant:: Roles & Responsibilities - Collaborated with internal and external teams to deliver innovative and analytical products, the design of projects involving descriptive, predictive and prescriptive analysis leveraging a variety of techniques (segmentation, regression, analysis, simulations, etc). - Delivered analytic insights and recommendations in succinct and compelling presentations for various stakeholders at various levels including executive audiences and lead in key presentations to clients.:: Notable Project Accomplishments * Hankook Tire Digital Channel Analysis (2019.1~ 2019.07) - Global Site Traffic Analysis - Digital Marketing Insight * AMORE-PACIFIC Digital Channel Analysis (2018.01~ 2018.12) - Global Site Traffic Analysis - Digital Marketing Insight * LG.com Digital Channel Analysis (2018.05~ Present) - Digital Channel Analysis - LG.COM renewal * Bithumb.com SEO (2018.06~2019.02) - SEO Assessment and Insight report * Samsung.com SEO Operation (2017.05~2017.12) - As Project Manager, managed 10 team members to execute and implement Samsung.com’s Global Website SEO enhancement and Communicated with Global SEO Managers to ensure successful delivering -
ManagerAccenture May 2011 - Mar 2017Gangnam-Gu, Seoul, KoreaDigital - Manager:: Roles & Responsibilities - Responsible for translating the strategic direction and business objectives established by clients into holistic digital, technology change management and organization strategies.:: Notable Project Accomplishments * Lotte Department Business Transformation (2016.12~2017.01) - PM for Mobile channel part - Planning for B2C Mobile channel business * SK C&C Digital Transformation (2016.10~2016.11) - Master Plan - Enhancement for communication, collaboration and knowledge exchange using Digital channel * NHN Compliance Risk Monitoring (2016.08~2016.10) - IT Strategy Planning - Global Competitor (Google, Facebook) Benchmarking for Private Data & Risk Management * SC Bank Mobility Platform Project (2016.01~2016.07) - Business Requirement Analysis - Project Management * Dong-bu insurance Marketing Strategy (2015.10~2016.01) - Customer Journey Design & Customer Experience Architect * Samsung Card Digital Channel Project (2015.05~2015.10) - Differentiation strategy for Digital channel - Project Management * Kyobo Life-Insurance Mobile SFA Assessment (2015.03~2015.04) - Mobile SFA Assessment for Functionality, Usability, Performance * Shinhan Mobile Biz Planning (2015.02~2015.03) - Business planning for Digital Channel Monitoring service - Establish Long/short term Biz plan & Biz roadmap * Kyobo Lifeplanet Marketing Strategy (2014.10~2015.01) - Customer Journey Design & Customer Experience Architect - Marketing Strategy for Digital Channel * AXA Direct Business Transformation 2.0/3.0 & AO (2013.04~2014.08) - Mobile Web/App Develop & System Architect - Business Process Architect & Digital Marketing Requirement Analysis - AO Project team management (PM) * Mobile App Development (2011.05~2013.03) - NHN Real-estate App Development - NHN RI 2012 App Development & Team Lead - E-Mart BOONS App Development -
과장Gaeasoft Sep 2010 - May 2011Seocho-Gu, Seoul, KoreaConvergence Team - Manager:: Roles & Responsibilities - Responsible for all phases of mobile application software development and provided innovative solutions for both internal and external stakeholders. Work closely with the client's team to analyze requirements, design, code and customize mobile applications.:: Notable Project Accomplishments - Successfully developed KT Show Memory App and KT MySnc
-
선임 개발자Onycom Inc. Jun 2007 - Aug 2010Jung-Gu, Seoul, KoreaR&D team - Engineer:: Roles & Responsibilities - Collaborated with internal business leaders and external stakeholders to develop and deliver technology solutions. Interfaced with end-users to identify and analyze requirements.:: Notable Project Accomplishments * Team Leader and Mobile Solution Architect for Rich UI (Mobile Platform) Project for Samsung Telecommunication in America). Project involved coordination with developers from the US, Russia and India. Dec 2007 – Aug 2008. * Solution Architect and Developer for Automated Testing Tool Development Project, Jun 2007 – Dec 2007. -
대리Duali Inc. Jan 2003 - May 2007Suwon, Gyeonggi-Do, KoreaR&D team - Engineer:: Roles & Responsibilities - Work as developer and system architecture for Access Control in Intelligence Building system:: Notable Project Accomplishments * System Architect and Developer for various Contactless Card System (IBS, ETCS) Development Project, Jan 2003 – May 2007 - System Architect and Developer for S-One Secom Terminal Systems Development Project, Feb 2007 – Jul 2007 - System Architect and Developer for Paypass Card Reader Terminal Development Project, Jan 2007 – Jul 2007 - System Architect and Developer for Infineon Card Reader Terminal Development Project, Dec 2006 – Feb 2007 - System Architect and Developer for Seoul City Government Employee Card System and Samsung Medical Center Employee ID Card System, Feb 2006 – Jan 2007
Frequently Asked Questions about 김태영
What company does 김태영 work for?
김태영 works for Ey
What is 김태영's role at the current company?
김태영's current role is EY Sr. Manager.
What schools did 김태영 attend?
김태영 attended 한양대학교.
Who are 김태영's colleagues?
김태영's colleagues are Alessandra Robillard, Rohit Jain, Justyna Błaszczyk, Mateusz Wojdyła, Bernard Bonnici, Xiuping Zhang, Pat Green.
Not the 김태영 you were looking for?
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial