Planned and managed development of Korea’s first auction platform for booking a hotel.- Planned and adopted a bidding method to provide B2B prices which are 10~40% lower than B2C prices to the users of the mobile application, Dr. Trip- Attained 100,000 users and hit USD 2Mil. Transaction within 2 years from launching of Dr. Trip which was selected as best apps in travel & lifestyle category in Y2020 by Google and Apple.Enhanced overall aspects of Dr.Trip as a product owner… Show more Planned and managed development of Korea’s first auction platform for booking a hotel.- Planned and adopted a bidding method to provide B2B prices which are 10~40% lower than B2C prices to the users of the mobile application, Dr. Trip- Attained 100,000 users and hit USD 2Mil. Transaction within 2 years from launching of Dr. Trip which was selected as best apps in travel & lifestyle category in Y2020 by Google and Apple.Enhanced overall aspects of Dr.Trip as a product owner and/or manager- Designed and realized personalization in user interface by benchmarking various renowned mobile applications such as Netfilx and adopting AI/ML. - Enhanced the web product for sellers(i.e. hotels) with user-friendly interface and functions by conducting focus group interviews and analyzing VOCs.- Achieved the best marketing efficiency of CPI KRW 1,600 in Y2020 among travel apps in Facebook/Instagram Ad flatform by conducting numerous A/B tests and regression analysis.Conducted business development. - Secured B2B prices supplier(HotelBeds, global No.1 bed bank) by promoting bidding method.- Defined the supplier acquisition strategy of proposing monetary benefits of adoption of Dr. Trip and suggesting success cases, which led to contracting more than 100 hotels in Korea- Generated promotions with credit card companies such as Sansung Card & Hyundai Card. - Built billing key payment method in which the winning bidder automatically makes immediate payment by making an exclusive contract with NICE Payments. Attracted investments from venture capital funds.- Raised USD 1Mil fund from NICE FNI(VC GP of NICE Group) & KODIT by building up the relationship with various venture capital funds in Korea.- Secured KRW 100 million won by being selected as a member of 2021 Google Changgoo Program by KISED(Korea Institute of Startup & Entrepreneurship Development) and Google. - Secured KRW 100 million won by being selected in 2018 KISED Early-Stage Startup Package. Show less