PI Team(Present)Responsibilities:• Analyzing As-Is/Planning To-Be process• Establishing New Biz./Product Life Cycle Management Role & PolicyScreen Contents Biz Team(07/2020 – 02/2022)• in charge of CJ group Innovation and Advanced of Tech and open innovation program• Developing pipelines of contents providers such as dramas studios, musical & concert productions • Investment project on small companies and ventures • Planning business strategy of alternative contents • Planning methods that strengthening core capabilities and making differentiation strategy• Reviewing the investment on a partner company• Designing a variety of partnership models • Developing analyzing alternative contents tools • Planning new alternative contents theater model• Making online(mobile) community site for alternative contents customers• Planning ‘ICECON’(alternative contents brand) trailer• Planning social activity business model with screen contents• Planning online channel business of alternative contents• Researching & reporting about K-wave contents & contents markets• Managing & reporting Team KPINext CGV Evolution Planning Team(11/2019 – 06/2020)• Planning a new format of multiplex: non-contact cinema• Planning business models of urban entertainment centerNew Business Development Team(04/2014 – 11/2019)• Planning and launching new business models for multiplex platform models as below : Indoor screen baseball entertainment cage : Screen based sports zone (Virtual Sport: Strike Zone, co-work with Golf Zone) : VR entertainment facility (VR park & V Busters, co-work with Barunson) : Kids entertainment facility (co-work with Daekyo) : Escape room facility : Arcade game machine• Planning offline MD shops business• Planning new concept theater• Reporting long term strategy• CJ CGV open innovation program mentor• Managing & Reporting business key indicator and KPI etc.• Reporting trend reports• Investing in venture companies

- CJ E&M audit: Broadcasting Division, Music Division, Performance Division, Gaming Division)- CJ CGV audit: CGV China corp., Sales Department- CJ Affiliates: CJ Systems corp., CJ Freshway- Planning & making audiovisual education materials for ‘Integrity’

- Planning mid- & long-term strategy- Planning TV animation business project- Reporting key indicator (ARPU, BU, etc.) seasonally - Reporting and monitoring newly launched games- Launching online game & doing online gaming - Managing online game tournament and broadcasting(e-sports)

- Planning mid to long term strategy- Reporting M&A report(Ship building company)

- Operating in bounce & out bounce cash transfer of client(Goldman Sachs, Morgan Stanley, etc)- Exchanging & Settling checks and bills - Providing corporate cash management service