배민커넥트 전략마케팅팀 리드
Current- Developed and executed digital advertising strategies (Meta, Google, TikTok, etc.) to drive user acquisition.- Analyzed user journeys and optimized conversion rates through data-driven insights and A/B testing.- Automated communication using Braze Canvas and custom events, improving engagement and conversion.- Led MMP tool adoption (Braze, Appsflyer, Google Analytics), automating marketing processes.- Collaborated with external agencies to create impactful campaigns and quantified ROI for brand initiatives.