Project manager of ‘1:1 customer chat’ feature of KakaoTalk Channel, a communication & marketing tool for businesses on KakaoTalk-Identified market positioning and target persona of Kakao’s customer chat service by conducting user survey, data analysis and competitor research-Improved customer chat managing experiences for businesses by introducing new convenient features on business manager platforms(PC, APP)- Led a project to boost SMB channels’ subscriber acquisition by leveraging customer chat as an effective customer conversion method- Managed projects for launching new advertising message products- Built and managed an internal key indicator dashboards using Tableau

- Proposed a strategy for a new incentive system to motivate creators to publish better contents on Brunch, a writing platform - Won the best team prize for a final presentation on service development strategies